Lexar Returns To Full Production of Flash Memory

Since the company started in 1996, Lexar has been known for high-quality flash memory for videographers and photographers.

Last year, Lexar’s parent company, Micron, announced that it was closing the Lexar business. Micron explained only that the decision was made “as part of the company’s ongoing efforts to focus on its increasing opportunities in higher value markets and channels. Experts said that enterprise-level flash memory market was so strong that it made no financial sense for Micron to focus on consumers.

Micron sold the Lexar brand to Longsys, a Chinese company, last year. This month, in a release on the Lexar website, Lexar and Longsys announced that they are going back into “full production and shipping globally” this fall.

Lexar placed emphasis on professionals in the flash memory market “Continued engagement with professional photographers, videographers and creative professionals will ensure that the right products are created for the right markets.”

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