SMPTE Survey Demonstrates Strong Interest in AI, VR, Better Pixels

SMPTE has released the results of its 2018 Innovation and Technology in Media Entertainment Survey, part of the Society’s ongoing work to provide insight into the critical issues that are transforming the media and entertainment sector. The survey examined artificial intelligence and machine learning (AI/ML), immersive media, professional media over managed IP networks, and the Better Pixels Project.

The SMPTE survey drew more than 200 responses from engineers, managers, directors, and C-suite executives whose organizations operate in the postproduction, production, R&D, distribution, preproduction, and consumption industries.

The survey results highlight the importance of engaging with technologists in emerging areas of innovation to build new business relationships and the value of developing technical standards and workflow conventions that ensure the industry can effectively absorb new technologies into its operations.

The survey reveals that 80% viewed AI/ML at a vital issue for the M&E sector. Respondents indicated that 40% anticipate increased investment in the coming year, yet 50% say their organization doesn’t have dedicated financial or human resources committed to AI/ML.

Although 77% view immersive media as important to the industry 61% say they are not personally involved with virtual (VR), augmented (AR) or mixed realities.

The Better Pixels project, which embraces UHD, wide color gamut, high frame rate and high dynamic range, has 90% of respondents seeing the project as essential to the sector.

Finally professional media over IP is also seen by 90% of respondents as essential to the industry.

An overview of the survey results will be presented by SMPTE Director of Standards Development Thomas Bause Mason at the 24th EBU Technical Assembly in Manchester, U.K., on Friday, June 8. A complete summary of the survey results is available from SMPTE as a white paper, available at smpte.org/2018survey. Further information about SMPTE is available at smpte.org.

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