Qvest Media Installs Cloud-Based MAM For Post Work On “The Taste”

Veteran systems integrator Qvest Media has designed and installed a highly scalable media asset management (MAM) system from Vidispine in the cloud for the Hürth, Germany-based production company nobeo and its resident cooking show “The Taste.”

Qvest Media has also adapted the installation for specific post-production processes, with development work and cloud integration carried out by Qvest Media together with its subsidiary company HMS media solutions.

The integrated solution significantly enhances the show’s post workflow and enables nobeo to carry out important parts of post-production independent of where the show is shot. “The Taste” is filmed in Munich at Redseven studios, but post-production takes place in Hürth.

As a full service production company, nobeo (in close cooperation with ProSiebenSat.1, a subsidiary Redseven Entertainment) relied on the technical expertise of Qvest Media for the post production processes used on “The Taste.”

The nobeo management team decided on a decentralized solution in the cloud. The advantage is that while filming is in progress, the compressed and unsorted raw video material is streamed to the cloud, where it is transcribed and enriched with metadata in near real-time by the local nobeo post-production team in Hürth. Previously, the material had to be sent by courier, meaning that review and preparation could only begin the following day at the earliest.

“For nobeo, we set up the cloud-based MAM system Vidispine and integrated it into a hybrid solution with gateways for local storage management provided by Qvest Media,” said Ulrich Voigt, Head of Design at Qvest Media. “In addition, the user interface was enhanced with a transcription logging application.” 

: The Vidispine Cloud-based MAM system will help streamline post processes and make the team more efficient.

: The Vidispine Cloud-based MAM system will help streamline post processes and make the team more efficient.

Qvest Media said it relies on a multi-cloud solution for nobeo’s cloud infrastructure. Both the Swiss provider HIAG Data as well as Amazon Web Services (AWS) are used. Specifically, the two HTML5-based web applications run in a private cloud of HIAG Data, while the video material to be processed is stored and held available with both HIAG Data and the AWS cloud platform for redundancy reasons.

Marking the edit points where desired scenes occur also happens in the cloud. An AAF format timeline file that can be used with Avid editing systems for the final editing of high-resolution raw material is created at the press of a button.

“The new media asset management system offers many benefits that speed up our complex post production workflows and help us optimize them further,” said says Ralph Jacobi, Head of post production at Redseven. “We are looking forward to the scheduled release of additional features.”

Stefan Hoff, Managing Director of nobeo said that, together with Qvest Media, they have developed a system that is currently unique in the market. Combining the technical expertise of Qvest Media with its vast workflow experience, the solution offers users multiple benefits in terms of automating and accelerating production.

Voigt said Qvest Media and HMS are already working on the next expansion stage of the cloud solution: the integration of artificial intelligence. This will automatically perform transcriptions after the learning phase.

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