Ross Supports Both SDI and IP Workflows

Ross Video is spotlighting a flexible Software Defined Production (SDP) philosophy across its entire product line that enables content creators to use whatever transport method is most appropriate for the specific project at hand. That could mean deploying IP, 3G and 12G SDI infrastructures, or perhaps a hybrid of both to accommodate HD, UHD and multichannel delivery applications

“Too many vendors are emphasizing all-IP-based workflows at present because it suits them, whereas in truth IP is not always the right or most appropriate choice for a customer,” said Andrew Tan,  Director of Sales for Ross Video’s APAC business. “Ross continues to invest in new products in the SDI and 12G domains because we understand that many customers are looking for accessible and relatively straightforward upgrade paths that do not requite a wholesale change of infrastructure or legacy hardware.

Tan was talking about broadcasters and production professionals serving the Asia-Pacific region in particular, but he might as well have been summing up the entire broadcast industry’s widespread confusion about which way to go.

“Of course, we have solutions for customers who are ready to make the jump to IP now, and we’re very happy to help those customers achieve the efficiency benefits that IP can bring, but IP isn’t the only way to achieve efficiency,” Tan said. “We know that a great many customers are not yet ready to take that step—these customers need to know that they have other options, that migration to IP is not obligatory and that obsolescence should not be a concern.”

Jeff Moore, Ross Video’s Executive Vice President and CMO, said he believes software-defined production represents the best of both worlds.

“As a framework, SDP is pragmatic and customer-focused,” he said. “It allows customers to migrate towards IP in stages through software-enabled and gateway products. It also recognizes that customers have many ongoing creative, technical and business challenges that IP cannot solve. We dislike the idea of customers being orphaned or left-behind so we want to offer the broadest possible range of solutions, giving customers choices rather than forcing them down one single path.”

The Ross Acuity accommodates all current production formats as well as full 3G 1080P and quad link UHD (4K).

The Ross Acuity accommodates all current production formats as well as full 3G 1080P and quad link UHD (4K).

At IBC Ross will showcase a wide variety of Ross products, including the company’s flagship Acuity production switcher and XPression real-time graphics platform. In addition, Ross will be demonstrating a number of its latest product offerings, including:

Ultrix-FR5 is the latest 5RU version of Ross Video’s routing/AV processing platform. It features clean/quiet switching on every output, audio embedding/de-embedding, discrete audio via MADI I/O, input frame synchronizers, UHD gear boxing and up to 24 independent multiviewers, each capable of supporting up to 100 unique PIPs per head, all unified in one single chassis.

Ross will also demonstrate XPression Tessera, the processing engine that allows users to scale broadcast video and populate massive displays and video walls of any shape or size.

Carbonite Mosaic is a brand new compositing tool that can output a canvas size of over 20 million pixels. It provides the high resolution and layering capability needed to create epic large-screen imagery in any entertainment or sports venue, at half the price of competitive offerings.

Finally, Ross will show the Abekas Mira replay server and AirCleaner profanity delay system and a new flypack kit based on the integrated Graphite all-in-one production vehicle, and is ideal for OB and mobile production use.

Let us know what you think…

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