Storage For Post: EditShare Has A View

Much is made of cloud as a universal panacea for flexible, fast and cost-effective workflows across the industry - but to what extent has post production shifted? Lee Griffin, Head of Marketing, EditShare runs through the pros and cons of on-prem versus cloud storage.

Could you help elucidate the pros and the cons of on-prem for online nearline and archive to help post houses weigh an investment decision.

Lee Griffin: There are still significant advantages to having all your storage on premise. EditShare solutions provide high speed production storage nodes, backed up by nearline/disaster recovery nodes and archival solutions. A major benefit of our solutions is the (EFS) file system that carries across all platforms, making it easy and very quick to park content on your nearline storage and retrieve it at a lightning pace. The automation and retrieval of long term archival content from LTO 8 devices enables clients to retrieve content overnight and have it ready ready to go for the next working day. Efficient, fast and on site. This we believe is still the fastest way of working today, especially with tighter budgets and faster turnaround times.

The hybrid approach enables clients to sync to cloud solutions such as Amazon s3 servers for backup and archival. While some clients prefer the scale up and down flexibility of this model, if you need your content immediately or are working with high-bandwidth files, then on-premise is still the way to go.

Does the cost of transferring and accessing content to and from the cloud make this option cost inefficient for certain facilities / applications?

There are many factors that you need to take into account before you make an assumption that cloud is cost efficient or inefficient. The codec you choose, the bitrate you determine, the format you shoot at etc.., all are mitigating factors in choosing whether a cloud-based production is suitable for you. The larger the files, the longer time you have to wait and drink tea. So it would be wise to test the shooting rate and upload/download speeds before you choose a workflow path.

Do you have a media management solution that makes hybrid workflows more efficient?

Our Flow MAM solution brings more to the table that just media management. By adding remote editorial and workflow automation capabilities, we enable users to edit, manage and automate workflows wherever they are. Flow helps them work a little smarter.

Our Airflow module allows users to use their on-premise storage as a private cloud option. This essentially enables users to remotely connect in and begin tagging and assembling content from any location with a high degree of security.

The Flow API enables clients to back up their content automatically to cloud-based services such as Amazon S3 servers. So we are offering the best of both worlds by tying on-premise storage to cloud based-archiving.

New for 2018, Flow will work with non-EditShare storage pools. This brings an intelligence layer to straight up storage. The new Flow version will ship in June.

How do you think storage will evolve?

Whilst we see transcoding, AQC and other cogs of the production chain migrating to cloud-based infrastructure, one thing that we still see is missing is full 4K frame editing in the cloud, along with the speed and responsiveness that facilities would be used to when having it on premise. The ability to collaborate on a full frame project is still not there. However, it is coming. Let’s see what IBC has to offer.

Let us know what you think…

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