Ericsson featured UHD and ATSC 3.0 broadcast systems.
At the 2018 NAB Show Ericsson Media Solutions showcased how it has been transforming television with unique experiences that can be delivered everywhere for everyone through a set of evolved solutions.
At the show, Ericsson Media Solutions demonstrated new solutions and services across four clearly defined zones:
Contribution & Broadcast – A showcase of the company’s end-to-end UHD contribution and delivery from camera to final distribution; how it is evolving broadcast with ATSC 3.0; the development of new industry standards with solutions for an all-IP world; distributed cloud contribution and how cloud technology is reshaping the contribution landscape.
Direct to Consumer – A demonstration of Ericsson Media Solutions’ high efficiency on-demand content delivery; virtualized broadcast operations; a fully integrated and converged OTT and broadcast ecosystem (including the recent Frost & Sullivan Market Leadership Award-winning MediaFirst Video Processing Platform); self-service and customized management platform and analytics; and content personalization and advertising.
Consumer Experience – The debut of the company’s complete end-to-end UHD ecosystem and how this will delight the consumer; a focus on the full potential of MediaFirst TV Platform; the delivery and result of ultimate compression performance and fully optimized picture quality; and the enhanced evolution of the Mediaroom platform.
TV Vision – An outline of the company’s vision for the next big consumer experience, showcasing technology developments for real consumer applications delivering high quality broadcast content, augmented with 360 video as a complementary second screen application.
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