Hybrik Supports Nagra NexGuard Forensic Watermarking

Hybrik has introduced support for forensic watermarking from Kudelski Group’s pay TV security and multiscreen software company Nagra into its cloud-based media processing and transcoding platform.

This will allow content owner or operator customers of Hybrik to identify and track their media assets, protecting against illicit redistribution during their lifecycle. This includes pre-release, Digital Cinema, B2B, and B2C distributed content, according to Hybrik.

“One of the most requested features we have had is forensic watermarking,” said David Trescot, CEO of Hybrik. “Nagra NexGuard forensic watermarking allows our customers to add a layer of security to their assets as they move through the distribution pipeline.”

NexGuard was developed by Dutch firm Civolution, a spin off from Royal Philips Electronics, with origins dating back to research conducted in that group’s laboratories in 1996. Nagra then bought the NexGuard watermarking business from Civolution in July 2016.

Hybrik claims to be one of the largest transcoding vendors in world, with customers including Sony DADC, Vevo, and Dolby. The Hybrik service is based on Amazon’s AWS cloud platform, providing transcoding, analysis, and quality control. It has been beefing up its cloud-based workflow portfolio, having in March 2018 announced integration with a multi-cloud data management platform from SwiftStack. This combines Hybrik’s API-driven workflow automation with SwiftStack's platform to orchestrate on-demand compute resources more cost effectively than using traditional server farms, according to the companies. 

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