Blue Lucy Updates BLAM Operations Management Software

Blue Lucy’s media operations management software, BLAM sports a user interface refresh and significant updates to the API to make it easier to integrate BLAM with existing infrastructures and create bespoke management systems.

To date, most BLAM integration and bespoke developments have been undertaken by the company’s systems integration team, despite the availability of an ‘off-the-shelf’ software development kit. To support a growing demand for developer ‘self-service,’ Blue Lucy says it is overhauling the BLAM API to make it even simpler to code against. The update, due in Q3, will ensure that BLAM conforms to the OpenAPI specification, providing a machine-readable interface to its RESTful API. Both the BLAM SDK and OEM models will benefit from the update which uses well established constructs to simplify customisation and enable rapid application development.

The BLAM’s API has been redesigned with the ability to simply switch from day (or desktop) to night (or edit) mode and features dockable panes which users can arrange to create customised dashboard displays.

“We have seen a marked increase in interest in the BLAM SDK in recent months, which has driven our continued, and significant, investment in this area,” said Blue Lucy founder, Julian Wright. “The API upgrade and interface redesign will allow system integrators and media organisations to deliver workflow efficiencies and business insights by building bespoke operational management solutions on the BLAM core.”

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