Primestream Hooks In Third Parties With API

MAM vendor Primestream has a new API for Xchange to help customers extend their use of the Xchange MAM with integration to other tools. In addition, Primestream has added a new Framework for simplifying configurations across Xchange and FORK applications.

“Primestream solves customer problems with workflows built with our powerful toolset and with third party integration,” said Claudio Lisman, President and CEO. “Our new API allows us to build tighter and more powerful integration across best-in-class tools, so our customers can build more powerful solutions.”

The Xchange API will enable users to enhance their broadcast workflows in many ways, such as: Tight interchange with AI engines capable to leveraging media and metadata to return complex deliverables; Integrating with third party applications to deliver IMF workflow.

It will incorporate third-party work order systems to create projects in Xchange.  For example, if a customer approves a new episode and assigns budget and personnel, the API can auto-create a project in Xchange to create a container for the media being shot and produced.

Rights management systems can leverage the API to search and update media and its metadata.

In addition, Primestream has simplified and centralized configuration and licensing with a new Configuration Framework featuring an on-boarding/wizard configuration, the ability to install and configure the system from a central location, reduced clicks/windows to decrease the chance of error and a common UI experience across all products.

You might also like...

Timing: Part 6 - Synchronization

The need for synchronization rears its head in so many different endeavors that it has to be accepted as one of the great enabling technologies.

Timing: Part 5 - NTSC Frame Rates

The conversion of monochrome TV to color was quite a trick, but it came at a cost.

Timing: Part 4 - Analog Television

One of the earliest and most widespread applications of synchronizing was in television.

Timing: Part 3 - Early Synchronization

Synchronizing became extremely important with the growth of AC power systems, which ended up being used to synchronize all sorts of equipment, from Radar to television.

ENVY Supercharges Remote Workflows With File Acceleration

A full-service, end-to-end post-production house based in London, ENVY Post Production supplies a variety of high-quality services to a growing stable of high-profile customers around the world.