The Grass Valley exhibit dominates the entrance to the South Hall of NAB, reflecting the company’s growing position in the industry.
CREATE, CONTROL, CONNECT is the theme of this year’s Grass Valley’s NAB 2018 presentation, as the company goes through a purposeful transformation.
Atsushi Kataoka, director of product management, editing systems at Grass Valley, (left), interviewed by Jay Ankeney.
Only a couple of months after purchasing SAM (Snell Advanced Media), Grass Valley has already added remarkable technology to its post production arsenal. In fact, it is going to be very interesting to see what they do with it over the coming year.
“At our NAB 2018 exhibit, we are showing the combined product portfolio in a unified workflow,” Atsushi Kataoka, director of product management, editing systems at Grass Valley, (who fortunately lets me call him “Alex”), told me in the press lounge the company set up behind their display area. “Our big message is presenting the Grass Valley post production products and the SAM equipment working side-by-side to demonstrate how they can complimentarily interoperate.”
Among the most significant Grass Valley post production introductions at the NAB Show 2018 are:
The new GV STRATUS 6.0 software-centric application environment for non-linear production now has enhanced news orchestration capabilities, including integrated social media publishing, monitoring and tracking.
Grass Valley has worked with Aspera to add FASP high-speed/secure transfer into their GV STRATUS platform.
The new EDIUS vers 9 NLE now enables direct editing on the Amazon AWS platform with EDIUS Cloud and HDR native editing in HLG, PQ, S-Log and other formats. EDIUS 9 is now available as a floating license package to give users the option to expand functionality as needed.
When it comes to editing, Go! Is a browser-based editor for laptops, phones and tablets that can be used anywhere with an internet connection. Go! utilizes an HTML 5-based shot selector/editor and empowers story creation with simple effects and voice-over capability.
One of the most powerful NLE mastering acquisitions from SAM is the impressive Rio which gives you Hollywood style post production and finishing through industry-leading color grading and fixing tools. Rio supports all standards and color spaces up to 8K 60p.
We also saw Ignite 11, the latest version of Grass Valley’s news production automation tool. Ignite now further reduces complexity with event builder, increases flexibility with third-party switcher support, benefits from reduced commissioning time and controls the latest T2 UHD for playback and recording in 4K UHD and 1080p.
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