Two newer technologies are developing that may affect broadcasters, 5G cellular delivery and artificial intelligence (AI). Some experts believe that 5G may develop into a competent OTA program delivery system. Others see 5G as merely another step in boosting cellular delivery speeds. Either way, broadcasters need to understand its capabilities.
Another, much talked about, technology is artificial intelligence (AI). While previously limited to research and government work, AI may offer new tools to assist in customized program creation, improving workflow and even tailor programs delivered to individual viewers. To help readers become more familiar with the benefits 5G and AI may offer, The Broadcast Bridge offers a continuing set of timely and focused tutorials on both of these technologies. Read more below.
According to Brett Sappington, Senior Director of Research at Parks Associates, “While traditional pay TV provides superior viewing quality, OTT video commonly excels in discovery, portability, and personalized user experiences. Consumers care less about the network used to deliver the content than they do about access to the content, ease of use and convenience.”
His report shows that of all the newer delivery technologies, 5G is likely to offer the strongest competition to the world’s free, over-the-air (OTA) broadcast model. Planned 5G services may offer multiple content streams, 4K, support for new video standards, mobile reception and on multiple devices. Let’s see how the new ATSC 3.0 standard may stack up against this new competitor.
Learn more about the new competitor in the article, “ATSC 3.0 vs. 5G-0—The Race Is On.”
Artificial Intelligence (AI) is taking center stage in many applications. It already has some history in data analysis. But this year, AI is making gains in the creation of media, especially custom-tailored subscription channels. Ooyala recently published a report, "A.I. to the Rescue," on the advancing field of artificial intelligence being used in several media-related areas. While those of us over 40 may think of AI as the computer HAL in the movie 2001, the technology is proving to be as easily applied to content production and delivery as controlling a complete space station.
So what does all this have to do with media? If Amazon’s Alexa can understand human language and then stream your favorite songs for playback, and Google’s Assistant can close your window blinds on command, why can’t AI just create my favorite TV channel? Turns out the technology can do that too. Learn more in the article, “AI Comes to Media Creation.”
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