YANGAROO’s patented cloud-based platform provides efficient content management and distribution workflow solutions. Harnessing the power of technology, the software-based platform delivers high quality audio and video content quickly and cost-effectively. Content is often sent between agencies, production/post houses, content distributors and advertisers across a comprehensive North American footprint that features over 15,000 television and radio destinations. Such destinations include broadcast & cable networks, cable systems, and syndication outlets.
YANGAROO works with both the content senders and receivers to ensure content is maximized and monetized on both ends. In addition to secure distribution through patented encryption technology, the YANGAROO platform:
- Ensures every destination receives advertising spots in the exact file format required for their system—there are more than 400 formats available.
- Automates dozens of manual steps seamlessly in a streamlined workflow, eliminating errors and increasing efficiencies.
- Accommodates last minute changes, time-sensitive, and complex campaigns.
- Verifies all content and runs it through quality control checks.
Beyond the traditional spot, the YANGAROO platform also manages and distributes direct response advertising, music audio and video, and has become the industry standard to power most of North America’s major awards shows – including The GRAMMY Awards, The Emmys, The MTV Video Music Awards (VMAs), The MTV Movie Awards, The BET Awards, The Academy of Country Music Awards, and The JUNO Awards, among many others.
YANGAROO has offices in Toronto, New York, and Atlanta, Seattle and Chicago. YANGAROO trades on the TSX Venture Exchange (TSX-V) under the symbol YOO and in the U.S. under OTCBB: YOOIF.