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Grass Valley’s Media Universe could be the answer to broadcasters’ revenue challenges.

Grass Valley Getting “Creative” To Navigate Disruptive TimesAugust 5th 2021 - 11:00 AM

The pressure to extract more revenue from ever shrinking budgets, due to expensive content rights contracts, is causing Broadcasters to re-evaluate—and in many cases reduce—how they spend their money on production tools and infrastructure. Recognizing this, live production technology providers like Grass Valley are getting “creative” in how they sell their products and cloud-native systems.

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