With its core business in live sports production, Grass Valley has seen its revenue contract significantly over the past eight months but with a new integrated software-defined product roadmap, it looks to bounce back while “reducing the pain” of migrating to IP. This insight, and more, was revealed during a virtual press conference presented by company management in early October.
As more and more organizations endeavor to use video as part of their business strategy, the capability to stream online at low latency has become as critical as ever for less demanding applications. That’s because viewers of all types now expect a positive experience similar to what they see on their living room TV set.
With the benefit of two high end NLE’s, EDIUS and Rio, Grass Valley is continuing its advancements in all aspects of post-production.