Optimization gained from transitioning to the cloud isn’t just about saving money, it also embraces improving reliability, enhancing agility and responsiveness, and providing better visibility into overall operations.
The power and flexibility of cloud computing is being felt by broadcasters throughout the world. Scaling delivers incredible resource and the levels of resilience available from international public cloud vendors is truly eye watering. It’s difficult to see how any broadcaster would run out of computing power or storage, even with 4K and 8K infrastructures.
Video, audio and metadata monitoring in the IP domain requires different parameter checking than is typically available from the mainstream monitoring tools found in IT. The contents of the data payload are less predictable and packet distribution more tightly defined leading to the need to use specialist media stream centric monitoring tools.
Television is still a niche industry, but nonetheless, one of the most powerful story telling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.
The complexity of modern OTT and VOD distribution has increased massively in recent years. The adoption of internet streaming gives viewers unparalleled freedom to consume their favorite live and pre-recorded media when they want, where they want, and how they want. But these opportunities have also presented content owners with unfortunate challenges, typically piracy and overcoming illegal content copying.
Technical advances in regionalization and personalization for Ad insertion are helping broadcasters leverage revenues from OTT and VOD. Improved granularity in distribution facilitates refined targeting of advertising giving broadcasters and advertisers unprecedented access to discerning viewers.
Program delivery to mobile devices and smart televisions has fueled the growth for internet delivery. But one of the challenges broadcasters and media content providers face is that the internet was never originally designed to stream large amounts of video and audio with virtually no dropout or latency.
OTT delivery continues to expand to meet the relentless growing consumer demand. This trend shows no chance of abating and technologists are continually looking to innovation to scale infrastructures accordingly. But what does it mean to scale OTT? Where is the infrastructure? And who owns it?