The new year is a time to ponder the past and muse about the future. In the past, nearly each technical device needed to produce broadcast TV cost more than building a new house, was as huge as it was heavy, and made pictures nobody would accept today. About 20 years ago, many analog TV stations were launching their DTV stations. Today, US TV stations are launching ATSC 3.0. Can you imagine what TV broadcasters will be doing in 2042?
“There will never be an option where the network is so resilient that you don’t need a backup plan.” Mike Kralec, SBG.
Entertainment over the internet has gained significant traction over the last years. For this reason, companies have developed new business models in order to retain customers, by meeting their emerging needs and studying the behavior patterns of online streaming consumption.
IP monitoring differs from SDI and AES due to the abstraction of the video, audio and metadata essence leading to new methods of measuring and monitoring levels and timing.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.
Television ratings service Nielsen recently released a report that showed streaming platforms pulled in a bigger share of viewers’ time then broadcast networks did. In fact, Netflix and YouTube alone now make up about 12 percent of the time Americans spend in front of their TVs.
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.