UK audience measurement agency BARB (Broadcasters Audience Research Board) is about to launch regular data on SVoD (Subscription VoD) viewing, as well as video-sharing platforms.
Rapid growth in AvoD streaming services across developed countries has been predicted by a spate of recent analyst firms as media giants such as Comcast, ViacomCBS and Fox invest heavily in their advertising supported platforms. The latest report from Digital TV Research predicts that AVoD expenditure for TV episodes and movies will climb by 144% between 2020 and 2026 to reach $66 billion across 138 countries.
The growth in customer numbers for Android TV has slowed over the last 18 months as Google aims to consolidate by scaling the middleware platform up and promoting revenue generation among its existing operator base.
Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.
The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.
Pay TV is now in chronic decline across almost the whole of the Americas as ongoing recession among the Latin countries continues to bite.
Video service providers of all types must step up their engagement with subscribers and enrich their personalized recommendation through advanced voice capabilities if they are to meet the challenge of increased content fragmentation.
The prospect of sustained growth in OTT video consumption over the next five years at least has been reaffirmed in a study by Digital TV Research predicting that online TV episode and movie revenues will more than double from $68 billion in 2018 to $159 billion in 2024, with $17 billion added in 2019 alone.