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Entertainment over the internet has gained significant traction over the last years. For this reason, companies have developed new business models in order to retain customers, by meeting their emerging needs and studying the behavior patterns of online streaming consumption.
Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.
TV equipment manufacturers are doing what broadcasters do best: Creatively helping each other work through a difficult technical challenge.
In part-1 of this series, Challenges, we introduced the basic concepts of the technology behind live OTT delivery. In this article, we dig deeper to help broadcast engineers and technical managers understand the intricacies of HTTP and IP technology, so they will be able to design and support OTT systems more effectively.