OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
As broadcast facilities and other organizations that use media to educate and inform continue to carefully make the move to video over IP, they currently face two main options, with a range of others in the wings. They may opt for a full SMPTE ST 2110 design that leverages uncompressed pristine quality video for higher profile productions or lightly compressed NDI networking, which brings with it less costs and easy access to an expanding ecosystem of compliant products and systems.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
The basic goal is for consumers of video services to be highly engaged. It is easy to say but hard to do. Yet it is at the core of being a D2C streamer. D2C requires a deep understanding of the end customer’s satisfaction. But rather than this understanding relating only to the content itself, at which Broadcasters have excelled for many decades, a D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach. What should be done to achieve this all-important outcome?
In the previous article in this two-part series we looked at how cloud systems are empowering storytellers to convey their message and communicate with viewers. In this article we investigate further the advantages for production and creative teams.
The focus of much of the latest broadcast TV R&D is the Remote Integration Model (REMI). From millions of Skype meetings over consumer ISPs to the recent Winter Olympics TV broadcasts, REMI is significantly changing the internal dynamics of live, between-the-glass, remote TV production and viewing.
Television is still a niche industry, but nonetheless, one of the most powerful storytelling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.
Piracy is an ancient issue. In the media industry, piracy is the unlicensed use of content that is protected by copyright. While there are many benefits to OTT video, a downside is that its “over the top” nature where content travels via the internet (rather than a managed network), gives piracy more opportunity to thrive. OTT operators therefore need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could potentially bring video piracy to dramatically lower levels.