Covid-19 may have changed the course of broadcasting but has not slowed its development, judging from NAB 2022, the first major industry show with a physical presence since before the pandemic.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.
With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.
Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.
As specialist broadcast service providers and network operators look at the fast growing requirement for at-scale broadcast-grade streaming video, it is a big opportunity for them to address.
People visit NAB Shows for many reasons. Some are there to investigate and examine new solutions. Some are shopping with a budget ready to spend. Others visit to gather ideas and figures for next year’s budget. Many visit to accomplish all this and make time to learn the latest relevant information from the industry experts at BEIT Conferences.
Broadcast service providers providing live production, contribution, playout and transmission services have observed the continuous and accelerating movement towards OTT services.
With help from their U.S. counterparts at Sinclair Broadcasting Group (SBG), the second-largest television station operator in the U.S., South Korean broadcasters are working on a terrestrial ultra-high-definition (UHD) 4K broadcasting network to be deployed in 2023. It’s all part of a state project that is being funded by SK Telecom, a top mobile carrier in Seoul, and supported by Cast.era, a joint venture between the Korean mobile carrier and Sinclair.