In order to be sustainable OTT services must be energy-efficient. As with other production processes, just in time (JIT) principles need to be maximised to find new and fundamental efficiencies for OTT content delivery.
OTT is driving the next great rebundle. After years of D2C streaming, unbundling and fragmentation, we are now reaching a stage where we have so many D2C Apps that consumers are looking for simplicity and convenience again.
The criticality of service assurance in OTT services is evolving quickly as audiences grow and large broadcasters double-down on their streaming strategies.
TAG Video Systems takes advantage of over 70,000 globally deployed probing points to give users the ability to dive deep into streaming content monitoring. The company anticipates more than 100,000 probing point deployments by the end of 2021.
The basic goal is for consumers of video services to be highly engaged. It is easy to say but hard to do. Yet it is at the core of being a D2C streamer. D2C requires a deep understanding of the end customer’s satisfaction. But rather than this understanding relating only to the content itself, at which Broadcasters have excelled for many decades, a D2C streaming service requires an understanding of satisfaction with the service – the quality of it, the ease of use, the style of use – which requires the right technology and a focused information-gathering approach. What should be done to achieve this all-important outcome?
More than 52% of survey participants report at least three-second latency delays or more in their live streaming broadcasts.
Piracy is an ancient issue. In the media industry, piracy is the unlicensed use of content that is protected by copyright. While there are many benefits to OTT video, a downside is that its “over the top” nature where content travels via the internet (rather than a managed network), gives piracy more opportunity to thrive. OTT operators therefore need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could potentially bring video piracy to dramatically lower levels.
While the merits of 8K delivery is being debated by broadcasters around the world, some are moving forward with plans to deploy the high resolution quality in creative ways that engage viewers and encourage them to interact with a live broadcast.