An October NAB Show in Las Vegas feels about as awkward as forgetting to bring business cards.
The count according to ATSC as of 10 August 2021 indicates NextGen TV is reaching 35% of all US households on 148 NextGenTV channels in 41 US markets. Another 8 markets are expected to sign on new NextGenTV channels by the end of summer 2021. 48 more markets are listed as ‘Coming Soon.”
A NextGen TV Broadcast App can make an exciting first impression because it immediately stands out when a NextGen TV is tuned to an ATSC 3.0 station broadcasting the app. The Sinclair Broadcast App is the first TV Broadcast App to be deployed.
Many people and cultures celebrate special New Year dates. Organizations designate fiscal years. Broadcasters traditionally mark their new technology year mid-April, at annual NAB Shows. Old habits die hard.
The FCC’s recent Report and Order supporting Distributed Television Systems (DTS) is yet another reason for broadcasters to be excited about ATSC 3.0’s new revenue potential.