OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.
The effect of OTT-based delivery is wide-reaching, stretching all the way back to the original content production domain and creating new technical requirements and opportunities.
Content Origination is in the midst of significant transformation, like all parts of the OTT video ecosystem. As OTT grows and new efficiencies are pursued, Origination must play its part as a fundamental element of the delivery chain. But Origination is not just about smooth and efficient content delivery. It’s also about providing key features to the OTT service.
CDNs are much more than just high-speed links between ISPs. Instead, they form a complete ecosystem of storage and processing. In this article we look at the different workloads for Live and VOD to understand better how they operate.
To attract and retain an audience, OTT services must provide excellent customer experience by delivering content at the highest possible quality. Service must be smooth, uninterrupted and in the resolution required by the customer. This is one of the key ways OTT will continue to attract more viewers and fulfil its potential of being the main-stream method of media consumption.
Central storage systems for OTT are unique in the world of media storage. They combine a set of requirements which no other media use case has to handle.
All video services begin with some form of content production and acquisition, so we will assume this is constant regardless of the content distribution method.
OTT is becoming more and more prevalent in the world of video consumption. Some people would say that it will become the dominant form of video delivery in years to come as the underlying technologies expand, develop or mature, and consumer behaviour continues to revolve around convenience, flexibility and personalization. Recent OTT launches and refreshes from major media businesses like NBC, Disney, Warner Media, CBS, RAI, BBC, ITV, SRG and RTL show how important OTT is to their future. Please enjoy this series of articles.