The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.
As specialist broadcast service providers and network operators look at the fast growing requirement for at-scale broadcast-grade streaming video, it is a big opportunity for them to address.
Broadcast service providers providing live production, contribution, playout and transmission services have observed the continuous and accelerating movement towards OTT services.
The purpose of the new Video Delivery Network model is to provide high-performing capacity with economies of scale for the benefit of (potentially) all broadcasters in a geographic location.
With the ongoing growth of OTT content consumption, and the drive from broadcasters to provide high-scale Direct to Consumer OTT services, market requirements now demand streaming services that operate at the scale and quality of existing broadcast services.
In the previous part of this series, we highlighted how Connected TVs are currently asserting their position in the world of OTT, which is driving D2C streamers to seriously consider how to scale their services. But what are D2C streamers planning for our future viewing experience?
One of the biggest challenges facing D2C streamers is the plethora of devices used for streaming content. These devices have an impact on content production, content delivery, content monetization, and customer management.