OTT

Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.

Recent OTT Content

This year’s Olympics was available to MVPD subscribers in captivating 4K UHD HDR with embedded Dolby Atmos immersive sound.

Bringing The Olympic Games Home In An Innovative, Automated WayAugust 27th 2021 - 09:00 AM

Sitting at home watching the Olympics 400m Women’s hurdles final live on NBC’s 4K HDR channel, home audiences were captivated by the sweat and effort displayed on screen with immersive sound of the runners’ feet hitting the track. Viewers thousands of miles away could be excused for thinking they had the best seat in the Japan National Stadium. The live 4K HDR broadcast of NBC’s primetime show throughout the Games were an extrasensory experience unlike any previous Olympics telecasts.

Read more

CDNs are much more complex in practice than the simple diagrams used to depict them.

CDN Alliance Formed To Address Common IP Transport ChallengesAugust 19th 2021 - 09:00 AM

A new non-profit group is about to launch for the CDN (Content Delivery Network) industry, aiming to provide more consistent media transport with greater resilience against the outages that have recently afflicted some of the world’s major CDN providers.

Read more

The World Of OTT (Quality Assurance Pt1) - Assuring QoE From The Network SideJune 3rd 2021 - 09:00 AM

The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.

Read more

The World Of OTT (Content Pt4) - Personalizing Content For Maximum ImpactMay 12th 2021 - 09:00 AM

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.

Read more

The World Of OTT (Business Pt2) - Telco Access Networks (& The Growth Of OTT)April 27th 2021 - 09:00 AM

Telco fixed access networks are “the last mile” to homes and commercial buildings. They play a key role in the delivery of OTT Video, and are undergoing big changes to support its growth. Telco fixed access networks were originally built in the 19th century to deliver telegraph services, evolving during the 20th century into telephone services. Today they provide vital telecommunications services supporting all aspects of a nation’s life including government, business, education and entertainment. Companies in this sector include the likes of British Telecom, Telecom Italia and AT&T. Over the last 30 years, the voice-first PSTN network has evolved to support data services over broadband, and today telco’s are deploying new data-first access networks.

Read more

The World Of OTT (Content Pt3) - Optimizing Encoding & Contribution For Live OTTApril 6th 2021 - 09:00 AM

OTT has dramatically expanded the range of delivery outlets for content and continues to do so. This has had a direct effect on content production, enabling almost any organization or person to create and distribute live content, which has increased the volume of content being created. Whether this content is for entertainment, news, education or communications, video is our preferred communication medium and people generally turn to this whenever possible.

Read more

The World Of OTT (Infrastructure Pt6) - Internet Exchanges & The Growth Of OTTMarch 23rd 2021 - 09:00 AM

Demand for bandwidth is growing at a remarkable rate. The demand is so high that Equinix’s Global Interconnection Index (GXI) Volume 4 forecasts a 45% CAGR specifically for interconnection bandwidth from 2019-2023. This will bring global interconnection bandwidth, used specifically by businesses that need to guarantee throughput capacity, from 5,000 Tbps in 2020 to 16,000 Tbps in 2023.

Read more

The World Of OTT (Business Pt1) - Improving Monetization Through Addressable AdvertisingMarch 9th 2021 - 09:00 AM

OTT offers an amazing promise – to significantly increase the return on advertising spend by targeting consumers more effectively.

Read more