OTT

Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.

Recent OTT Content

The DVB Project Office is located at the headquarters of the European Broadcasting Union (EBU) in Geneva, Switzerland.

DVB Adds Watermarking Option For Inserting Targeted Ads In Linear Broadcasts March 8th 2021 - 09:00 AM

DVB has added watermarking as an option for signalling where targeted ads or other content should be inserted within linear broadcast streams. This is an update to its DVB Targeted Advertising specification originally unveiled in November 2019. The addition is aimed particularly at linear broadcasts delivered to internet connected TVs via operator-controlled set top boxes (STBs).

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Broadcasting group RTL is headquartered in Luxembourg, although Germany is its biggest market.

RTL Sells SpotX Programmatic Advertising Platform To Magnite February 25th 2021 - 09:00 AM

The programmatic advertising field is heating up as Luxembourg based broadcaster RTL Group sells its platform SpotX to US online ad group Magnite for $1.17 billion.

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Targeting Offers Traditional Pay TV Hope Of Stemming Advertising Loss To DigitalJanuary 29th 2021 - 09:00 AM

Recent survey data charting loss of viewers and revenues to OTT service providers and digital platforms makes grim reading for traditional commercial broadcasters and pay TV operators, as the Covid-19 coronavirus pandemic accelerates these trends that were already taking place.

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Nielsen, the pioneer of TV audience measurement in the USA, is now almost a century old.

Audience Measurement Migrates From Homes To PeopleDecember 3rd 2020 - 09:00 AM

TV audience measurement has been moving steadily from households to individuals in line with the decline in family viewing around the big screen and rise in OTT consumption on connected devices.

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Pluto TV first came to Europe late in 2018 through a deal with Sky.

ViacomCBS Pluto TV Launches In Spain As AVoD Momentum Grows October 16th 2020 - 09:00 AM

The ViacomCBS Pluto TV AvoD (Advertising VoD) service has launched in Spain, increasing its European orbit to five countries.

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