Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.
OTT distribution is worlds apart from traditional unidirectional broadcasting in terms of its fundamental operation and viewing preferences.
The internet is a rapidly expanding collection of service providers, many in direct competition, transferring broadcaster video and audio streams alongside many other types of often conflicting data.
In the last two articles in this series we looked at why we need to monitor in OTT. Then, through analysing a typical OTT distribution chain, we sought to understand where the technical points of demarcation and challenges arise. In this concluding article, we look at what and where to monitor in a multi-service-provider OTT delivery system.
Increasing OTT fragmentation is creating a new and perhaps last opportunity for traditional pay TV operators to seize back some control from major online service providers by re-aggregating online content under common UIs and recommendation engines.
In the previous article in this series, “Understanding OTT Systems”, we looked at the fundamental differences between unidirectional broadcast and OTT delivery. We investigated the complexity of OTT delivery and observed an insight into the multi-service provider silo culture. In this article we fully analyze a typical OTT delivery channel to understand why we need monitoring.
In this series of articles, we investigate OTT distribution networks to better understand the unique challenges ahead and how to solve them. Unlike traditional RF broadcast and cable platform delivery networks, OTT comprises of many systems operated by different companies to deliver programs to viewers, and it’s these potential silos that are the root of the challenges OTT faces.
Imagine you are a creative person with technical skills and limited moral constraints. Now imagine you get the opportunity to steal the series finale for Game of Thrones weeks before the episode is broadcast or streamed. That would be worth a lot, wouldn’t it?
Saving dollars is one of the reasons broadcasters are moving to IP. Network speeds have now reached a level where real-time video and audio distribution is a realistic option.
Taking this technology to another level, Rohde and Schwarz demonstrate in this eBook how to reduce costs even further and provide contribution and distribution over the internet.
In part-1 of this series, Challenges, we introduced the basic concepts of the technology behind live OTT delivery. In this article, we dig deeper to help broadcast engineers and technical managers understand the intricacies of HTTP and IP technology, so they will be able to design and support OTT systems more effectively.