OTT

Internet delivery is playing an influential role in delivering programs. For viewers to have the best quality of experience, engineers and technologists must expand their understanding to appreciate the intricacies of computer networks & internet delivery.

Recent OTT Content

AI has helped production professionals do their job better and streamlined workflows, saving hours of time and effort in a myriad of ways.

Now A Trusted Technology, AI Streamlines Video Production And Delivery WorkflowsJune 18th 2021 - 09:00 AM

There was a time when the mere mention of bringing artificial intelligence (AI) and machine learning into the media industry brought visions of robots replacing humans. Today that is certainly not the case—although we might be getting close: I saw a robotic camera operator move the cameras for a national television news show from his converted kitchen table. On-air, viewers never saw a difference from the programs they always watch.

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BARB Set To Measure SVoD Audiences In UKJune 17th 2021 - 09:00 AM

UK audience measurement agency BARB (Broadcasters Audience Research Board) is about to launch regular data on SVoD (Subscription VoD) viewing, as well as video-sharing platforms.

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The World Of OTT (Quality Assurance Pt1) - Assuring QoE From The Network SideJune 3rd 2021 - 09:00 AM

The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.

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Big Media Players Will Drive Rapid Growth In AVoD Streaming ServicesMay 31st 2021 - 09:00 AM

Rapid growth in AvoD streaming services across developed countries has been predicted by a spate of recent analyst firms as media giants such as Comcast, ViacomCBS and Fox invest heavily in their advertising supported platforms. The latest report from Digital TV Research predicts that AVoD expenditure for TV episodes and movies will climb by 144% between 2020 and 2026 to reach $66 billion across 138 countries.

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Video Codecs And Royalties Set For FragmentationMay 21st 2021 - 09:00 AM

The era of dominance by video codecs from the MPEG stable is ending as rivals, especially the Alliance for Open Media (AOMedia) comprising big internet technology companies such as Google, jostle for position.

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Microservices For Broadcasters - Part 2May 18th 2021 - 09:00 AM

This is the second instalment of our extended article exploring the use of Microservices.

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The World Of OTT (Content Pt4) - Personalizing Content For Maximum ImpactMay 12th 2021 - 09:00 AM

A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.

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Microservices For Broadcasters - Part 1May 11th 2021 - 09:00 AM

Computer systems are driving forward broadcast innovation and the introduction of microservices is having a major impact on the way we think about software. This not only delivers improved productivity through more efficient workflow solutions for broadcasters, but also helps vendors to work more effectively to further improve the broadcaster experience.

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