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With fewer exhibits and smaller crowds, the 2022 NAB Show aisles were easier to navigate and exhibitors had more time to speak with visitors.
Many annual NAB Shows have become milestones in TV broadcasting history. The presence of the 2022 NAB Show marked the first Las Vegas NAB Show since 2019.
Although virtual sets and even Augmented Reality (AR) have been around for decades now, the concept has evolved with the arrival of new display technologies like LED videowalls, which provide alternatives to traditional chroma keying.
While LED monitors are increasingly showing up in news studios large and small, in many cases replacing the green screen studios of old, make no mistake that virtual sets are advancing and, in tandem with augmented reality graphics, are changing the way stories are told on air.
While many stations (and viewers) have grown accustomed to green screen weather walls and rear-projection cubes as part of their sets, LED walls are beginning to show up in greater numbers at production studios around the world. Those old virtual sets are slowly being replaced with new displays on the wall and floor as news organizations realize their immense creative potential.
The production and scheduling of news programs has changed dramatically in the past few years, in direct response to viewers increased migration to online content. Indeed, according to recent Pew Research, more than eight-in-ten Americans get news from digital device and viewership numbers around the world show a similar move to getting their news from the Internet. That’s more than those who get news from today’s linear television.
In the previous article in this two-part series we looked at how cloud systems are empowering storytellers to convey their message and communicate with viewers. In this article we investigate further the advantages for production and creative teams.
Television is still a niche industry, but nonetheless, one of the most powerful storytelling mediums in existence. Whether reporting news events, delivering educational seminars, or product reviews, television still outperforms all other mediums in terms of its ability to communicate to mass audiences.