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Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
Every TV viewer compares live content with what they regularly see on TV, with multimillion-dollar talent with more multimillions in technical equipment and support.
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
What we’ve seen as ATSC 3.0 deploys and develops is just the tip of the NextGen TV iceberg.
As an industry, the need to work smarter has long been a talking point, however, trying to keep content flowing during a global pandemic accelerated and accentuated this need. Broadcasters now understand the value of enabling production, playout, and creative staff to work from any location, and they see the clear benefits of evolving workflows to create content or playout/deliver that content to viewers in smarter, more efficient ways.
Broadcasters are experimenting with many new TV business models to monetize new NextGen TV technologies.
The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.
Despite significant lobbying efforts on the part of wireless microphone manufacturers and others to establish secure RF spectrum in which to operate, the FCC has issued a new order declining the industry’s request to preserve a vacant channel in the television bands for use by white space devices and wireless microphones.