For large media companies, especially those with global exclusive sports and entertainment rights that are delivered around the world simultaneously, the new frontier is streaming millions (and sometimes billions of viewers) of live events over an IP infrastructure. Or more specifically, a series of tightly linked cloud services that process media quickly and ultimately span the world.
Practically all communication, including broadcasting, relies totally on electromagnetic waves that may be radiated far and wide from transmitters or guided along wires, waveguides or optical fibers.
Piracy is an ancient issue. In the media industry, piracy is the unlicensed use of content that is protected by copyright. While there are many benefits to OTT video, a downside is that its “over the top” nature where content travels via the internet (rather than a managed network), gives piracy more opportunity to thrive. OTT operators therefore need heightened awareness of how to manage the threat of piracy. But OTT also offers a promise: with the right legal framework, the available technical solutions could potentially bring video piracy to dramatically lower levels.
While the merits of 8K delivery is being debated by broadcasters around the world, some are moving forward with plans to deploy the high resolution quality in creative ways that engage viewers and encourage them to interact with a live broadcast.
An October NAB Show in Las Vegas feels about as awkward as forgetting to bring business cards.
Internet Service Providers (ISPs) are experiencing significant growth in bandwidth consumption largely due to the uptake of OTT video services and the growth in numbers of connected devices per household. ISPs are therefore navigating the path of making successful investments in their networks that support OTT operators’ goals and consumers’ expectations.
In the last article in this series we looked at how KVM improves control, reliability, security and integration for multiple devices and cloud systems. In this article, we look at how latency is addressed so that users have the best quality of experience possible.
The need for synchronization rears its head in so many different endeavors that it has to be accepted as one of the great enabling technologies.