ATSC 3.0

Understand the complexity of Next Gen TV, discover the standards, transmission methods, and delivery mechanisms needed to make ATSC 3.0 operate effectively. Keep up to date with this fast-paced emerging technology.

Recent ATSC 3.0 Content

TV ratings and results depend on a fickle audience one twitch away from virtually walking out.

The V In TV Stands For ViewersMarch 23rd 2020 - 09:00 AM

What’s the difference between a video and TV? A video without an audience is still a video. TV without an audience is a disaster.

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The original TV broadcasters didn’t air a commercial for 13 years. The first paid TV commercial was this :10 second Bulova spot in 1941.

A New Generation Of TV PioneersMarch 9th 2020 - 01:00 PM

The 2nd generation of local broadcast TV professionals is retiring. Who will replace them and where will they lead local TV?

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Helicopter lifts a new Dielectric TFU antenna to the WMEA tower. The station leveraged repack to triple TPO on its new channel.

US Repack Races To Finish Line FireworksFebruary 24th 2020 - 09:00 AM

987 TV stations have either completed repacking or are in progress. With three tight deadlines looming before the FCC Repack schedule concludes in 5 months, will stations, vendors and crews be able to maintain the pace?

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At CES 2020 Noland was joined on stage by Gordon Smith, NAB President and CEO (left), and Gary Shapiro, President and CEO of CTA.

The ATSC Looks To A New Steward To Navigate NEXTGEN TVFebruary 21st 2020 - 09:00 AM

When the Advanced Television Systems Committee (ATSC) began its search for a new president this year, after two decades of steady leadership by Mark Richer - who oversaw the country’s transition from analog to digital and then to HDTV - it knew it wanted a technically savvy person who could bring fresh ideas. After considering “a sea of highly qualified applicants,” the standards development organization chose Madeleine Noland as its new president, effective May 15, 2019.

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SBG stations boost the number of Pearl-member stations to nearly half of all local TV stations in the United States.

Sinclair Broadcast Group Joins Pearl TVFebruary 13th 2020 - 01:50 PM

Sinclair becomes the 9th member to join the Pearl organization as local TV stations prepare to roll out NEXTGEN TV in top US markets this year.

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Expecting NEXTGEN TV to reach orbit at CES 2020 may have been a bit optimistic.

Did NEXTGEN TV Launch At CES?January 24th 2020 - 09:00 AM

The only major consumer electronics show in the US is the January CES. It’s where manufacturers, reps and dealers search for early clues to 2020’s best sellers. This year, nine exhibitors showed NEXTGEN TV.

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New ITU recommendation will standardize TV receivers worldwide.

ITU Adopts ATSC 3.0January 14th 2020 - 09:00 AM

Unlike the days of incompatible PAL, SECAM and NTSC analog TV sets and expensive conversion from one standard to another, ATSC 3.0 is frame rate agnostic.

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The Triveni Digital StreamScope XM Verifier is a full receiver with ATSC 3.0 ROUTE, MMTP, and STLTP analysis capabilities.

TV T&M For The New Decade, Part 2December 30th 2019 - 11:00 AM

As the world prepares for 2020, broadcasters, video content creators and providers grapple with new formats and distribution models, and what it takes to test and maintain them.

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