ATSC 3.0

Understand the complexity of Next Gen TV, discover the standards, transmission methods, and delivery mechanisms needed to make ATSC 3.0 operate effectively. Keep up to date with this fast-paced emerging technology.

Recent ATSC 3.0 Content

IBC 2019 Cloudy, Streaming and 8KSeptember 9th 2019 - 09:00 AM

In this thought-provoking missive, Gary Olson delivers his predictions and insights for IBC 2019.

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What’s known about millimeter wave health hazards? Not much.

5G’s Millimeter WavesSeptember 5th 2019 - 01:00 PM

There’s a reason you don’t meet many retired transmitter engineers. It’s the same reason stations prefer miles between studios and towers.

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HDR Primer Part 3: Curves & WorkflowAugust 28th 2019 - 09:00 AM

HDR Profiles - Pros & Cons. An obstacle to HDR adoption has been figuring out how legacy SDR TVs should display an HDR signal. There are about 1.6 Billion TV sets world-wide and 300 Million TV sets in the US.

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High towers, high ERPs and ATSC 3.0 make local TV broadcast stations a highly-targetable and powerful emergency communications conduit.

ATSC 3.0 Improves Public SafetyAugust 19th 2019 - 01:50 PM

Live NextGenTV demos at the Association of Public-Safety Communications Officials Show reveal multiple new tools to enhance critical public safety communications.

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If you can’t beat them join them: the BBC has been co-producing content with Netflix.

UK Regulator Urges Review Of Public Service Broadcasting As Streaming GainsAugust 19th 2019 - 10:00 AM

UK media regulator Ofcom is calling for a review of public service broadcasting in the light of its report finding rapid growth in streaming viewing, especially among Millennials.

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HDR Primer Part 2: Advanced HDR DetailsAugust 14th 2019 - 09:00 AM

HDR is a technology that is evolving quickly on the Professional and Consumer side. Like all new technologies, the devil is in the details. There is confusion about the technical aspects of which HDR technique and implementation are best for a given situation.

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HDR Primer Part 1: Introduction to HDRJuly 31st 2019 - 09:00 AM

High Dynamic Range (HDR) has been getting a lot of attention lately. Dynamic range is the ratio between blackest black and the brightest white that can be seen on a display. High Dynamic Range is the next major step in improving television pictures.

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NextGen TV: What’s In It For Me?July 8th 2019 - 10:00 AM

TV is changing, again. Color, hi-fi, stereo, VCRs, DTV, HDTV and flat panel displays were all significant technology achievements, affordable for all TV viewers, with obvious benefits and near-overnight popularity. Viewer and station benefits of moving to the incompatible ATSC 3.0 system and NextGen TV are interesting, but a bit less clear.

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