AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

The Sponsors Perspective: How HDR Has Blurred Lines Between TV And CinemaJune 4th 2020 - 09:00 AM

Twenty years ago, there was a clear divide between how you shot and finished a project for Cinema compared to the typical workflows used in broadcast TV. With the advent of streaming services that provide 4K/UHD to a broad audience the lines are now blurred between these two worlds.

Read more

Essential Guide: HDR For CinematographyApril 20th 2020 - 09:00 AM

High dynamic range and wide color gamut combined with 4K resolution and progressive frame rates have catapulted broadcast television to new levels of immersive experience for the viewer. As HDR and WCG are relatively new to television, we need to both understand their application and how we monitor them to enable us to surpass the levels of quality and immersive experience cinematographers demand.

Read more

The launch of a free ad-supported service by Plex TV exemplifies a trend towards AVoD for monetizing less popular content during 2020.

Extended Reality And Wireless Quality Rise Up Agenda For 2020February 11th 2020 - 09:00 AM

Extended Reality (ER), advanced advertising and quality over wireless networks are key themes for broadcasters and video service providers during 2020 as underlying technologies mature.

Read more

Broadcasters are using digital sensors on players and parts of the field to create graphical representations of the live action in 3D space.

ChyronHego’s Optical Tracking System Wins FIFA CertificationJanuary 27th 2020 - 01:00 PM

The latest version of ChyronHego’s Tracab optical tracking system has been officially certified by the FIFA Quality Program for Electronic Performance and Tracking Systems (EPTS), an endorsement typically favored by many international broadcasters when choosing on-air graphics systems. To date a total of four tracking systems have achieved this certification.

Read more

Virtual And Augmented Reality Set For Global BoomDecember 23rd 2019 - 09:00 AM

Now the inaugural hype around Virtual Reality (VR) and Augmented Reality (AR) has subsided, deployments are ramping up, setting the stage for rapid growth over the next few years.

Read more

For live, on-air broadcast operation, photorealism is one of the toughest challenges.

Real-Time On-Air Virtual Set Production Takes Off December 13th 2019 - 10:00 AM

The use of photorealistic technology is changing the way broadcasters are looking at virtual sets. Now it is possible to create scenes that are indistinguishable from reality, which provides excellent new possibilities for enhancing storytelling.

Read more

Photo by Eric Zhu.

360 Sound Comes Back With A RoarDecember 5th 2019 - 09:00 AM

Back in the early 1980s, Hugo Zuccarelli demonstrated Holophonics to crowds waiting in long lines at a trade show in Los Angeles. His headphone-based 360-degree spatial audio system was startling in its detail. When the sound of scissors cut a lock of your hair from behind, it was so realistic that many thought their hair had actually been cut. 

Read more

Live sports broadcasting is being transformed with tracking technologies.

The Sponsors Perspective: Production Automation For Immersive AudioNovember 20th 2019 - 11:00 AM

Lawo’s Christian Struck looks at the potential for production automation in immersive sports broadcasting, and how it can help move towards a personalized, object-based experience.

Read more