AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

Augmented and virtual reality traffic will grow nearly 12-fold from 22 petabytes per month in 2017, to 254 petabytes per month in 2022.

Mobile Video Boom Will Drive 5G Roll OutMarch 14th 2019 - 10:00 AM

The mobile video boom will continue over the next few years and consume an ever-greater proportion of overall global network backbone capacity, according to the latest update of the Cisco Mobile Visual Networking Index (MVNI) Forecast (2017 – 2022).

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Essential Guide:  Practical Broadcast StorageFebruary 28th 2019 - 01:50 PM

Ground breaking advances in storage technology are paving the way to empower broadcasters to fully utilize IT storage systems. Taking advantage of state-of-the-art machine learning techniques, IT innovators now deliver storage systems that are more resilient, flexible, and reliable than at any time in the history of broadcast television.

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BVE 2019: Unpicking and Merging the Virtual and RealFebruary 22nd 2019 - 01:00 PM

Machine learning, computer vision and realtime meshing of the virtual and real for consumer experiences and at production level are key themes running throughout the conference sessions of the BVE show. Here’s our pick of the bunch.

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LA Ram’s quarterback barely gets a pass launched before being tackled by a New England defensive back. Image: Mercedes Benz Stadium.

Special Report: Super Bowl LIII – The Technology Behind the BroadcastFebruary 18th 2019 - 11:30 AM

New England Patriot quarterback, Tom Brady, entered Mercedes Benz stadium in Atlanta, GA on February 3rd having already won five Super Bowl games. And through four-quarters of play, all delivered by a television crew of hundreds of technicians, sports casters and engineers, about 100 million television viewers watched Brady add another victory to his historic play by setting the record for the most Super Bowl victories by any player in the league, now totaling six.

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With Pixotope, users can create virtual sets and AR experiences with real time graphics to make a visual experience that engages audiences.

The Future Group Unveils SaaS For Virtual Studio and AR Graphics ProductionFebruary 12th 2019 - 08:00 AM

The Future Group, a technology and creative services company headquartered in Oslo, Norway, is marketing new software and services as a subscription service that’s designed to streamline real-time virtual production as well as photorealistic graphics and visual effects. Called Pixotope, it’s a software suite, running on COTS hardware, that takes 3D, VR, AR and data technology and makes it accessible for to use in a variety of production applications.

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The Weather Channel is going far beyond green screen charts to make the impact of dangerous weather events real to their audiences.

Weather Channel Uses Immersive Mixed Reality to Educate Viewers About the Dangers From Winter IceFebruary 7th 2019 - 12:05 PM

In their latest hyper-realistic VR weather warning, The Weather Channel helps viewers better understand the potential dangers created by ice storms.

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Context aware data-sets, along with AI, can create scalable and dynamic storage systems.

Practical Broadcast Storage - Part 2January 31st 2019 - 01:50 PM

Broadcast systems are renowned for their high speed and high capacity data demands. Up to recently, they relied on bespoke hardware solutions to deliver the infrastructure required for live real-time uncompressed video. But new advances in IT data storage have now opened the doors for broadcasters to take advantage of this state-of-the-art IT innovation.

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Super Bowl 2019 will use use 8K camera technology at the big game. Image: By Thomson200 - Own work, CC0.

CBS Trumpets Augmented Reality and 8K at Super Bowl 2019January 31st 2019 - 01:00 PM

Super Bowl 2019 will raise the bar for live broadcasting technology with innovations in augmented reality (AR) and use of at least one 8K camera, while also highlighting past innovations that have fallen out of favor.

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