AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

​Marco Borsato In Disguise At De Kuip Stadium 2019.

Marco Borsato In DisguiseOctober 25th 2019 - 12:05 PM

Disguise servers and Augmented Reality features play a key role at Dutch megastar Marco Borsato’s 2019 concert series.

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The opening tracking shot of Touch of Evil.

The Modern Moving CameraOctober 14th 2019 - 09:00 AM

One of the classic examples of great motion picture photography is Orson Welles’s breathtaking tracking shot at the opening of his film, Touch of Evil. The camera, mounted on a Chapman crane, begins on a close-up of a ticking time bomb and ends a tense three-plus minutes later with a blinding explosion.

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Essential Guide: Immersive Audio Pt 4 - Options And Tools For Production Of Live Immersive ContentSeptember 24th 2019 - 11:00 AM

In this fourth installment of the Immersive Audio series we investigate the production tools needed to produce live immersive content. Moving from channel-based output to object audio presents some interesting challenges as the complex audio image moves around in three-dimensional space.

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The Lion King used VR extensively in production.

PUBG Creator Joins VIEW ConferenceSeptember 23rd 2019 - 09:00 AM

Brendan Greene, creator of the best-selling video game in history, Playerunknown’ Battlegrounds, is a keynote speaker at the VFX conference in Turin next month. Other speakers include The Lion King’s VFX supervisor Rob Legato and the co-director of Spider-Man: Into the Spider-Verse, Peter Ramsey.

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ZombieLoad And Other Things That Go Bump In The NightAugust 16th 2019 - 12:05 PM

May 14, 2019 may not have seemed a particularly important date for those who edit and color grade on Mac’s and PC’s. But it was. By chance, that day I went looking for the May Windows 10 Feature Update (1903). I was surprised to find a scary warning about something I had never heard of: MDS.

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SIGGRAPH is where youth is not wasted on the young

Welcome to SIGGRAPH 2019 - Part IIAugust 16th 2019 - 09:00 AM

The L. A. Convention Center was barely big enough to hold all the computerized creativity unleashed at this year’s SIGGRAPH event.

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Image by David Sundberg / ESTO.

The Story Of Liberty In 8K Video And Immersive SoundAugust 13th 2019 - 12:05 PM

Humans create their art with the materials available in the era they live in. When French workers created the 151-foot tall Statue of Liberty in the 1870s, they used copper, iron and granite for construction. Five years ago, when a new generation of workers began creating the Statue of Liberty Museum to tell the story of the iconic monument, they employed 8K video and immersive audio, along with physical artifacts, to inspire the 4.3 million annual visitors to the statue site in New York Harbor.

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SIGGRAPH - the stuff that dreams are made of.

Welcome To SIGGRAPH 2019 - Part IAugust 9th 2019 - 12:05 PM

SIGGRAPH attracts those who are building visions of tomorrow with the computer graphics tools of today.

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