AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

Streaming 10-bit 4K, HDR/WCG and AI-streamlined post-production are trends to look for in the bonded cellular exhibits at the 2020 NAB Show.

Bonded Cellular At The 2020 NAB ShowMarch 10th 2020 - 01:00 PM

Need a live shot from inside an unmarked moving rental sedan during a thunderstorm? No problem.

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The launch of a free ad-supported service by Plex TV exemplifies a trend towards AVoD for monetizing less popular content during 2020.

Extended Reality And Wireless Quality Rise Up Agenda For 2020February 11th 2020 - 09:00 AM

Extended Reality (ER), advanced advertising and quality over wireless networks are key themes for broadcasters and video service providers during 2020 as underlying technologies mature.

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Broadcasters are using digital sensors on players and parts of the field to create graphical representations of the live action in 3D space.

ChyronHego’s Optical Tracking System Wins FIFA CertificationJanuary 27th 2020 - 01:00 PM

The latest version of ChyronHego’s Tracab optical tracking system has been officially certified by the FIFA Quality Program for Electronic Performance and Tracking Systems (EPTS), an endorsement typically favored by many international broadcasters when choosing on-air graphics systems. To date a total of four tracking systems have achieved this certification.

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Virtual And Augmented Reality Set For Global BoomDecember 23rd 2019 - 09:00 AM

Now the inaugural hype around Virtual Reality (VR) and Augmented Reality (AR) has subsided, deployments are ramping up, setting the stage for rapid growth over the next few years.

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For live, on-air broadcast operation, photorealism is one of the toughest challenges.

Real-Time On-Air Virtual Set Production Takes Off December 13th 2019 - 10:00 AM

The use of photorealistic technology is changing the way broadcasters are looking at virtual sets. Now it is possible to create scenes that are indistinguishable from reality, which provides excellent new possibilities for enhancing storytelling.

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Photo by Eric Zhu.

360 Sound Comes Back With A RoarDecember 5th 2019 - 09:00 AM

Back in the early 1980s, Hugo Zuccarelli demonstrated Holophonics to crowds waiting in long lines at a trade show in Los Angeles. His headphone-based 360-degree spatial audio system was startling in its detail. When the sound of scissors cut a lock of your hair from behind, it was so realistic that many thought their hair had actually been cut. 

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Live sports broadcasting is being transformed with tracking technologies.

The Sponsors Perspective: Production Automation For Immersive AudioNovember 20th 2019 - 11:00 AM

Lawo’s Christian Struck looks at the potential for production automation in immersive sports broadcasting, and how it can help move towards a personalized, object-based experience.

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Genelec’s GLM monitoring calibration system can help set up large immersive loudspeaker systems and also act as the monitoring controller.

The Sponsors Perspective: Immersive Audio MonitoringNovember 19th 2019 - 11:00 AM

Genelec Senior Technologist Thomas Lund moves the monitoring discussion on to the practical considerations for immersive audio, wherever you are.

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