AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

dear VR.

The Sponsors Perspective: Capturing Immersive AudioNovember 10th 2020 - 09:00 AM

Strategies for capturing immersive audio for scene and object-based audio.

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The Sponsors Perspective: Monitoring Immersive AudioNovember 2nd 2020 - 09:00 AM

Genelec Senior Technologist Thomas Lund starts down the road to ideal monitoring for immersive audio by looking at what is real, and how that could or should be translated for the listener.

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The LAWO mc<sup>2</sup>56 mkIII with immersive control shown on-screen.

The Sponsors Perspective: Effectively Using The Power Of Immersive AudioOctober 27th 2020 - 09:00 AM

Lawo’s Christian Scheck takes a tour of console functions and features that have a special place in immersive audio production, and how they are developing.

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The Sponsors Perspective: Storage - How To Solve 5G’s Biggest ChallengeSeptember 22nd 2020 - 09:00 AM

The arrival of 5G brings both opportunities and challenges to communications, media and entertainment companies, as well as the original equipment manufacturers (OEMs) working to support them.

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The Magic Leap One mixed reality headset.

The Sponsors Perspective: Mixing Realities - Feeding The Immersive MarketsSeptember 15th 2020 - 09:00 AM

Will alternative immersive channels create an imperative for broadcasters? Veronique Larcher, Director of AMBEO Immersive Audio, Sennheiser, explores immersive content outside of the commercial broadcast space, including virtual, augmented, and mixed realities.

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Could personalized HRTFs be the next big step change for both the consumer and professional immersive headphone experience?

The Sponsors Perspective: The Personal HRTF - An Aural FingerprintSeptember 8th 2020 - 09:00 AM

HRTF stands for Head Related Transfer Function and, simply put, is a catch-all term for the characteristics a human head imparts on sound before it enters the ear canal. Everything from level tonal changes caused by our head, shoulders, and pinna (external ear parts), to arrival-time differences (Interaural Time Difference, or ITD) between the two ears have an effect on our perception of the direction and distance of sources.

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Immersive audio is bringing a whole new panning experience - 3D panning on a Lawo MC<sup>2</sup>66

The Sponsors Perspective: Deep Dive Into Immersive Audio For AllSeptember 1st 2020 - 09:00 AM

The familiar “Faster, Higher, Stronger” motto is not just for Olympic athletes but also applies to the common man (and woman): The first black-and-white television sets were considered a sensation until color TV came along, opening a whole new dimension to the viewing audience. In parallel, cinema screens grew ever taller and wider. This went hand in hand with the switch from mono to stereo and a stunning series of dramatic boosts regarding picture quality. While 4K is still in the process of being implemented, more daring early adopters are already grooming their 8K offering.

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The Sponsors Perspective: An Ambisonics PrimerAugust 18th 2020 - 09:00 AM

Sennheiser examines the theory, implementation, and uses of the Ambisonic soundfield, and its important role in the immersive audio world.

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