AR / VR / 3D

Pushing television to new horizons, AR, VR, and 3D constantly looks to new applications to find unique opportunities and genres ready for change. Discover how the technology is progressing and who is driving it.

Recent AR / VR / 3D Content

Asia’s Golden Melody Awards Feature Stunning AR-Supported PerformanceFebruary 5th 2021 - 09:00 AM

Television production these days is tricky enough without adding virtual elements like augmented reality (AR) graphics, but that’s exactly what Taipei-based production company Getop did for the live telecast of the 2020 Golden Melody Awards (GMA). The highly rated annual televised awards ceremony - considered the “Asian Grammys” by many - celebrates top musical talent from across southeast Asia.

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Actors Michael Sheen and David Tennant played in Staged, the BBC drama series made with social distancing in mind.

Covid Shuffles The Broadcasting PackJanuary 7th 2021 - 09:00 AM

All industry sectors have been impacted by Covid-19 during 2020 and broadcasting is no exception, with a common theme being acceleration of trends already in train, both positive and negative.

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dear VR.

The Sponsors Perspective: Capturing Immersive AudioNovember 10th 2020 - 09:00 AM

Strategies for capturing immersive audio for scene and object-based audio.

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The Sponsors Perspective: Monitoring Immersive AudioNovember 2nd 2020 - 09:00 AM

Genelec Senior Technologist Thomas Lund starts down the road to ideal monitoring for immersive audio by looking at what is real, and how that could or should be translated for the listener.

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The LAWO mc<sup>2</sup>56 mkIII with immersive control shown on-screen.

The Sponsors Perspective: Effectively Using The Power Of Immersive AudioOctober 27th 2020 - 09:00 AM

Lawo’s Christian Scheck takes a tour of console functions and features that have a special place in immersive audio production, and how they are developing.

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The Sponsors Perspective: Storage - How To Solve 5G’s Biggest ChallengeSeptember 22nd 2020 - 09:00 AM

The arrival of 5G brings both opportunities and challenges to communications, media and entertainment companies, as well as the original equipment manufacturers (OEMs) working to support them.

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The Magic Leap One mixed reality headset.

The Sponsors Perspective: Mixing Realities - Feeding The Immersive MarketsSeptember 15th 2020 - 09:00 AM

Will alternative immersive channels create an imperative for broadcasters? Veronique Larcher, Director of AMBEO Immersive Audio, Sennheiser, explores immersive content outside of the commercial broadcast space, including virtual, augmented, and mixed realities.

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Could personalized HRTFs be the next big step change for both the consumer and professional immersive headphone experience?

The Sponsors Perspective: The Personal HRTF - An Aural FingerprintSeptember 8th 2020 - 09:00 AM

HRTF stands for Head Related Transfer Function and, simply put, is a catch-all term for the characteristics a human head imparts on sound before it enters the ear canal. Everything from level tonal changes caused by our head, shoulders, and pinna (external ear parts), to arrival-time differences (Interaural Time Difference, or ITD) between the two ears have an effect on our perception of the direction and distance of sources.

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