4K / 8K

Workflows, equipment, and technology breakthroughs. Discover who is using 4K/8K and why. Understand the theory and practical significance of providing more pixels, higher frame rates, and bigger and better color space.

Recent 4K / 8K Content

Game Creek Video’s Encore truck will handle the main game feed.

54th NFL Super Bowl Telecast Gets HDR Treatment For Viewers With 4K TV SetsJanuary 20th 2020 - 11:00 AM

While the annual NFL Super Bowl typically serves as a great technology showcase for trying out new ways of covering the game on television (e.g., augmented reality graphics and immersive audio), this year’s main Super Bowl LIV game production will employ a well-rehearsed game plan.

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Why On-Camera Filters Still MatterJanuary 16th 2020 - 09:00 AM

We live an era of immensely powerful post-production tools with advanced color-correction and software plug-ins to serve every conceivable function. We can routinely remove guy wires from scenes, change day to night, and add just the right amount of coral or other color to fit any desired mood or impulse. Accordingly, some engineers and DITs grow livid at the thought of placing any camera filter over the lens, arguing the practice is no longer warranted or advisable. Why, they say, bake in a look during image capture that can’t be changed later? Besides, they argue, sometimes quite vociferously, the additional glass surfaces placed in a light path can only lower resolution and contrast, and increase flare, which surely no responsible DOP would ever want to introduce in an irreversible way.

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Elite Media

Sony’s BVM-HX310 Master Monitor Gives Elite Media Technologies Precise Color Grading And MoreJanuary 15th 2020 - 12:05 PM

Offering a full slate of post-production services, Elite Media Technologies, in Santa Clarita, California, has added two Sony 4K HDR master monitors to support its variety of postproduction services. The new 31-inch monitors (model BVM-HX310) will be used alongside existing BVM-X300, 30-inch 4K/HDR OLED reference monitors in critical monitoring situations, mastering and quality control environments.

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New ITU recommendation will standardize TV receivers worldwide.

ITU Adopts ATSC 3.0January 14th 2020 - 09:00 AM

Unlike the days of incompatible PAL, SECAM and NTSC analog TV sets and expensive conversion from one standard to another, ATSC 3.0 is frame rate agnostic.

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Essential Guide: Practical High Dynamic Range Broadcast WorkflowsJanuary 8th 2020 - 09:00 AM

HDR is taking the broadcasting world by storm. The combination of a greater dynamic range and wider color gamut is delivering images that truly bring the immersive experience to home viewers. Vibrant colors and detailed specular highlights build a kind of realism into broadcast productions that our predecessors could only have ever dreamed of.

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The Triveni Digital StreamScope XM Verifier is a full receiver with ATSC 3.0 ROUTE, MMTP, and STLTP analysis capabilities.

TV T&M For The New Decade, Part 2December 30th 2019 - 11:00 AM

As the world prepares for 2020, broadcasters, video content creators and providers grapple with new formats and distribution models, and what it takes to test and maintain them.

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The 2019 FIVB Volleyball Championship in Japan leveraged the Videon/AWS workflow for live online streaming coverage.

Working With AWS, Videon Looks To Reduce The Roadblocks To Live Low Latency StreamingDecember 24th 2019 - 01:50 PM

As more and more organizations endeavor to use video as part of their business strategy, the capability to stream online at low latency has become as critical as ever for less demanding applications. That’s because viewers of all types now expect a positive experience similar to what they see on their living room TV set.

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The new OB9 was officially unveiled this Fall and has now covered eight major live productions in the truck’s first 40 days.

UK’s Cloudbass Hits The Road With IP-Centric HDR-Capable 4K Production TruckDecember 20th 2019 - 11:00 AM

Looking to address an increase in demand for 4K UHD production, UK Outside Broadcast specialist Cloudbass has completed work on an end-to-end 4K UHD with HDR Outside Broadcast vehicle based on the ST2110 video-over-IP standard. At its core is Axon Digital Design’s Neuron signal processing technology.

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