Our sports media COO featured in this article continues to reflect on how the D2C business opportunity drives their decisions about where content is made available, how content is created and produced for different audiences, and how the “D2C Bundle” is critical to media businesses.
Once relegated to lower-thirds and corner score bugs, today’s sports graphics are now used for a lot more than just reporting the score, they are helping tell the story of the game in highly creative ways. In fact, many sports outlets, in an effort to distinguish themselves from the pack, are taking their cues from online video gaming, augmented reality and Hollywood-style volumetric video capture (VVC) to create graphic looks that draw the viewer into the program or game coverage, making it a more immersive experience that builds viewer loyalty and keeps them coming back.
NMOS has succeeded in providing interoperability between media devices on IP infrastructures, and there are provisions within the specifications to help maintain system security.
This is a story about the COO of a media business, that shines a light on the thinking underway at the leading edge of the media industry, where the balance shift from Linear Broadcasting to D2C Streaming is firmly underway.
What we’ve seen as ATSC 3.0 deploys and develops is just the tip of the NextGen TV iceberg.
As an industry, the need to work smarter has long been a talking point, however, trying to keep content flowing during a global pandemic accelerated and accentuated this need. Broadcasters now understand the value of enabling production, playout, and creative staff to work from any location, and they see the clear benefits of evolving workflows to create content or playout/deliver that content to viewers in smarter, more efficient ways.
Broadcasters are experimenting with many new TV business models to monetize new NextGen TV technologies.
The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.