ATSC 3.0 proponents will be on hand at the annual CES convention to demonstrate the proposed next standard for U.S. broadcasters and streamed television. Beginning this week, Sinclair Broadcast’s local station, KSNV-TV, will transmit an ATSC 3.0 OTA signal to receivers in the Las Vegas convention center.
ATSC 3.0 is a much ballyhooed digital solution for next generation OTA and streamed broadcasts and content delivery. An IP-based technology, the new standard is more flexible than the current ATSC standard. With ATSC 3.0, broadcasters can simultaneously transmit multiple video streams of varying bandwidths along with additional pure data streams.
The ATSC 3.0 standard will enable new features and support additional viewer functions. The service model permits more complex services, which will allow broadcasters to evolve and expand their business model. The standard will support:
- Enhanced linear TV, plus on-demand support
- Subscription and pay-per-view (PPV) support
- Conditional access and digital rights management (DRM) capabilities
- Mobile and fixed device, plus companion device support
- Hybrid delivery (broadcast and broadband), combined with pushed content
The standard offers viewers an ‘enhanced immersive experience’, with high spatial resolution enabling sound source localization in azimuth, elevation, and distance, for an increased sense of sound envelopment. Audio features will include targeted services to various fixed and mobile devices and speaker set-ups. Support is included for hybrid broadcast/broadband delivery, and audio-only content.
HEVC (H.265) is the standard’s core video codec.
The test broadcast will be a repeat of those conducted in early December, 2015 for a group of South Korean TV executives. That effort accomplished two objectives.
First it allowed engineers to test the system prior to CES. Clearly there is no room for error because the entire consumer world will be watching.
Second, and probably no accident, is that the special demonstration was held for top decision-makers from South Korea. South Korea is one of four countries that has adopted the ATSC-standard, with Canada and Mexico, and the U.S. being the others.
In addition, the standard's proponents need receiver makers to adopt the technology. Without an adequate supply of TV sets, any proposal could end up like mobile TV--DOA. Television set makers LG and Samsung are South Korea manufacturers and are likely supporters.
Finally, timing is important as South Korea will host the XXIII Olympic Winter Games in 2018 and wants to broadcast them in UHD.
There are currently four basic DTV transmission standards.
- Japan relies on the ISDB-T (Terrestrial Integrated Services Digital Broadcasting) system. Brazil relies on SBTVD-T (Sistema Brasileiro de Televisão Digital Terrestre), which is based on ISDB-T.
- China, including Hong Kong and Macao, use the Digital Terrestrial Multimedia Broadcast (DTMB) DTV standard.
- Europe’s DVB Project resulted in most European countries adopting the DVB-T (Terrestrial broadcasting) standard.
- The current ATSC system, which uses an 8 VSB modulation, is used in the U.S, Canada, Mexico and South Korea.
New broadcast flexibility
In addition to OTA broadcasts, ATSC 3.0 can be used for streaming services. Consumers and set manufacturers are increasing moving to streaming content providers. This makes a one-standard solution especially valuable to content makers and set manufacturers.
A key feature of ATSC 3.0 is its compatibility with Internet Protocol signals, according to Mark Aitken, Sinclair Broadcast Group’s VP of Advanced Technology. That feature will enable Broadcasters to build out nationwide IP based broadcast services, according to Aitken.
The groups supporting the CES demonstration include; ONE Media, Sinclair Broadcast, the Pearl TV consortium and Samsung.
For U.S. broadcasters, the timing of a completed standard is important in light of the FCC’s spectrum auction. If a standard can be made available at the same time as a successful spectrum auction, then stations can make all the changes at once.
Fingers crossed everyone?
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