At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.
Imagine Communications has introduced xG GamePlan, a next-generation, impressions-based inventory optimiser. The product leverages the scale and distributed nature of virtualized environments to help media companies significantly increase the value of available inventory.
Xytech is offering Sky Express, a tool to manage scheduling and billing as well as automation within the firm’s MediaPulse product.
Imagine Communications announced at IBC 2017 xG GamePlan, a cloud-native ad booking optimizer. The standalone optimization module is compatible with third-party business systems via open APIs.
Looking to maximize efficiency, AMC Networks International (AMCNI) Iberia has re-organized its operations and improved its handling of media assets by installing Tedial’s latest workflow engine, the Tedial Evolution.
One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.