With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.
TDF and ENENSYS have announced a new strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.
At the 2019 NAB Show, Veritone will highlight Veritone Digital Media Hub, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system for artificial intelligence.
Qvest Media has been working with SecurView to expand its cybersecurity portfolio for media companies to protect applications, data and media assets in the cloud.
Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their independent measurements.