Euro Media Group S.A (EMG) has taken a unique, modular approach to implementing standardized IP technology across its organization with the development of diPloy (formerly Objective 2020).
As cloud and cloud words become common in the media lexicon so has the term blockchain. Let’s take a closer look at blockchain. Not all technologies work everywhere or should they! Each time one industry sector introduces a new concept or technology, all the other market sectors latch on and claim they do it too. IoT allows you to speak to the shower and tell it what temperature you like and wake up your house before you get home. That doesn’t mean it works in professional media!
Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution.
With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.
Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.
TDF and ENENSYS have announced a new strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.