Recent Content

Blockchain Is Not A Cloud Service March 10th 2020 - 09:00 AM

As cloud and cloud words become common in the media lexicon so has the term blockchain. Let’s take a closer look at blockchain. Not all technologies work everywhere or should they! Each time one industry sector introduces a new concept or technology, all the other market sectors latch on and claim they do it too. IoT allows you to speak to the shower and tell it what temperature you like and wake up your house before you get home. That doesn’t mean it works in professional media!

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Allows ad execs to integrate digital advertising on the major platforms into their linear campaign.

BTS Launches Ad Sales Module For Integrated Linear And Digital Ad Campaigns February 20th 2020 - 10:00 AM

Broadcast Traffic Systems (BTS) has launched an advertising module that enables integrated linear and digital ad scheduling from one platform. The Digital Ad-Sales module is included it its Enterprise Channel Management System but can also be added to its Express solution.

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Nine Entertainment has developed an automated TV trading platform to help agencies cut 80 percent of the work associated with buying TV ads.

Nine Entertainment Company Looks To Change The Ad Buying Game May 20th 2019 - 12:05 PM

With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.

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Sinclair’s Mark Aitken engaged the ATSC 3.0 Track audience with his perspective of the future of TV broadcasting.

ATSC 3.0 Field Tests Report, Part 2 May 20th 2019 - 09:00 AM

Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.

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TDF and ENENSYS’ Partnership Brings Innovation in Targeted Advertising April 22nd 2019 - 08:30 AM

TDF and ENENSYS have announced a new strategic partnership aimed at boosting the development of innovative solutions for targeted advertising on Digital Terrestrial TV.

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Veritone

Veritone’s 2019 NAB Show Preview April 11th 2019 - 02:30 PM

At the 2019 NAB Show, Veritone will highlight Veritone Digital Media Hub, focusing on two main use cases: access and delivery, and monetization. Digital Media Hub is an intuitive white-label portal fueled by Veritone aiWARE, the world’s first operating system for artificial intelligence.

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