One of my colleagues recently wrote an article including statements from others in the industry that orchestration was just a component of media asset management. I beg to differ and propose an alternative opinion and perspective.
UK commercial television network ITV has deployed the second phase of its ongoing on-air promotions management project, Phoenix. The ITV Phoenix platform is now running with an automated production system based on Pixel Power’s Factory technology to handle multiple versions of trailers and promos every month.
Decentrix’s Mediabase SSP platform transforms manual sales processes to modern real-time transactions. The platform provides realistic market pricing and is a new addition to the company’s BIAnalytix family of solutions.
SintecMedia has announced that AMC Networks International – Latin America (AMCNI LA), a business unit of AMC Networks International (AMCNI) – has implemented IBMS Sales and Content. AMCNI LA is dedicated to producing and distributing TV programming throughout Spanish and Portuguese-speaking Latin America, the Caribbean and other territories.
Cloud-native business continuity solution from Imagine Communications provides model for fully virtualized TV playout and delivery infrastructure at Abu Dhabi Media.
Telestream has added TrafficManager Syndication to Vantage, a tool that enables template-driven, automated handling of syndicated content from delivery services such as Pitch Blue and Pathfire, as well as locally produced programming.