Kaltura, New York based provider of video technology geared towards cloud TV services, has unveiled its Advanced Advertising package in time for demonstration at IBC 2018 in Amsterdam.
Companies collaborate to optimize media ad sales by uniting front and back-office workflows
The VSNExplorer media management platform has been integrated with artificial intelligence to provide automatic metadata detection. The company also will demonstrate new MAM tools for news production along with VSNCrea, a new HTML5 and cloud-based version of VSN’s previous software VSNCreaTV for traffic and scheduling.
In an effort to attract subscribers, many of today’s most popular video service providers are now looking past simple online video streaming and towards creating a personalization pipeline to each individual user’s IP address. Certainly accommodating consumers that want to watch video whenever and wherever they want is important, but to generate recurring income, they have undertaken steps to create highly interactive and “authentic” sessions with users that these content providers can leverage in a number of ways.
The amount of media content that broadcasters need to create is growing exponentially. Soon broadcasters will reach a point when their current workflows cannot handle the increasing content production demands. A solution is the deployment of a media Enterprise Service Bus (ESB), which will unify content data, media applications, and IT networking resulting in improved efficiency.
Technology and business are intertwined but many companies prefer to treat them as separate entities. Consequently, major equipment exhibitions such as the NAB Show are used to focus purely on technological issues, while corporate affairs are dealt with at other times. During this year’s Las Vegas expo, however, Imagine Communications made clear the two strands were interdependent by revealing that it has re-organised its operations into two defined divisions: one for playout and networking and another covering advertising distribution and management.