The goal of Adobe’s TV Media Management system is not more ads, but more relevant ads. That’s good for both viewer and the advertiser.
TV Media Management in Adobe Marketing Cloud enables audience-based selling, accurate forecasting for media companies.
Pixel Power’s StreamMaster removes physical limitations of master control operations by virtualizing its operations from ingest to playout.
Genius Digital will launch its Advanced Advertising Solutions product suite at The Future of TV Advertising Forum.
Consumer off the shelf technology (COTS) is providing broadcast TV facilities an economical foundation for technical growth in all directions.
ContentWise showcased the latest upgrades to its personalisation software, enabling client UI control from a centralised system.