UK audience measurement agency BARB (Broadcasters Audience Research Board) is about to launch regular data on SVoD (Subscription VoD) viewing, as well as video-sharing platforms.
This is the second instalment of our deep dive into the rapid growth of OTT, high user expectations and the developments in hybrid systems which combine CDN with storage and distributed processing to meet demand.
Broadcasting video and audio has rapidly developed from the send-and-forget type transmission to the full duplex OTT and VOD models in recent years. The inherent bi-directional capabilities of IP networks have provided viewers with a whole load of new interactive viewing possibilities.
Rapid growth in AvoD streaming services across developed countries has been predicted by a spate of recent analyst firms as media giants such as Comcast, ViacomCBS and Fox invest heavily in their advertising supported platforms. The latest report from Digital TV Research predicts that AVoD expenditure for TV episodes and movies will climb by 144% between 2020 and 2026 to reach $66 billion across 138 countries.
Freeview Australia has deployed Switch Media’s MediaHQ online video platform to support a hybrid HbbTV service.
Flexible Access is our way of responding to customer needs we see in the market. At a high level, it is about putting our customer experience first and foremost. In these uncertain times, our customers need to produce more stories, better.