Video-on-demand (VOD) is here to stay. Almost two thirds of respondents to a Nielsen study of more than 60 countries say that they now watch some form of VOD content. The rise of over-the-top (OTT) video delivery has itself been astonishing. Simply put, traditional ways of watching TV have been changing fast. The steady shift from linear TV has led to an entirely new set of consumer habits and expectations. It is younger audiences, in particular, that are forcing the change: they are increasingly demanding with their desire to watch what they want, when they want, and on the device they have to hand.
Public service broadcasters (PSBs) must take on the global online video giants, chiefly Amazon and Netflix, at their own game if they to survive and thrive over the next decade. This verdict was delivered by BBC director general Tony Hall speaking to staff in Birmingham, UK, to set the stage for the corporation’s new 11-year charter period during which given rules over factors such as governance and finance apply.
With the help of Rohde & Schwarz technology, Sky Deutschland is bringing soccer to its European fans in glorious UHD.