International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies
With the continued evolution of the TV industry, established operators are working to develop their winning strategy to defend their existing business, while tapping into the consumers’ love affair with SVOD and other services. By taking the user experience as the essential element for future business decisions, they will be able to attract and retain the most valuable consumer segments, just as the distinction between pay-TV and OTT is blurring.
Dan Castles, CEO of Telestream for the past 20 years, has decided to retire, handing over reigns of the company to ex-Cisco executive Scott Puopolo. Under Castles’ 20-year leadership, Telestream has enjoyed consistent year-on-year revenue growth in an era when many broadcast equipment manufacturers have struggled to maintain profitability.
If there’s one thing that became very apparent during the Mayweather-McGregor pay-per-view experience, it’s that delivering live streaming premium events to large-scale audiences is inherently difficult. And notoriously unpredictable.
Hubee, a French company specialised in video platforms and services, is launching its new cloud platform called Beemix. This platform groups together features required to launch premium video services live, VOD/SVOD, catch-up, NPVR and statistics.
Actus Digital has found a way with Clip-Factory-Pro to simplify the re-purposing of linear broadcast content for nonlinear VOD or social media delivery.