It is not just broadcasters and pay TV operators that have struggled to cope with the accelerating momentum behind OTT, because it has been just as challenging for their technology providers.
Seeking shelter from the extreme cold temperatures in New York City on New Year’s Eve, many stayed home and watched the annual ball drop from Times Square on their computers, tablets and cell phones. For the third year in a row the official live stream was produced by New York-based production company Live X, using three wireless camera transmitters from Teradek that roamed the square to capture the festivities as they happened.
At most trade shows these days, you typically find a motley crew of videographers—some independent, others affiliated with some type of media organization—running around the show floor conducting impromptu interviews.
Now that the FCC has approved ATSC 3.0 transmission, broadcasters need to get ahead of 5G.
International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies
Since 2012, the number of original scripted shows introduced each year has been increasing at a dizzying pace. Past studies have found that most consumers are happy with this embarrassment of riches, saying they spend more of their time than ever before watching shows they “really like”.
But is it possible to have too much of a good thing and do viewers even know where to start?