Looking to bridge the gap between technical production and marketing teams seeking to strengthen brands and grow audiences through social media engagement, Telestream has introduced Vantage Social, a new software solution that addresses the growing challenge of delivering a continuous supply of compelling, high-quality video content to social media platforms.
What if a video production could be tailored to each viewer, based on transmitted audio and video essence and data stored in the viewer’s browser? Suppose the browser could receive the content and based on the viewer’s personal data, create an individualized version of the program based on that data?
Moving OTT and IPTV operations onto IP-centric solutions and platforms is both complex and fraught with the chance of error. Survival requires that facility managers and engineers at broadcasters learn to swim in the IP pool. Don’t be afraid to seek help.
The National Assembly of Mauritius has deployed an end-to-end Dalet Galaxy Media Asset Management (MAM) platform at the heart of its media operations to handle the recording and live broadcast of parliamentary sessions. The implementation was completed as a joint venture between Dalet, local reseller HMT (Harel Mallac Technologies), and South Africa broadcast systems integration specialist Zimele Broadcast.
Crystal has announced that it has completed deployment for one of America’s leading television networks of an advanced software platform that allows the broadcaster to enforce distribution rights, provide dynamic ad insertion, manage C3, D4 and C7 rating metrics and provide accurate Video on Demand (VOD) across its network of owned and operated stations.
Broadcasters face a bewildering range of new technologies in an ever more competitive landscape. With new delivery platforms, OTT, streaming, cellular, VOD and others, broadcast professionals need to adopt the newest technology solutions to remain competitive.
One key decision is which new technologies to support, ATSC 3.0, UHD, 4K, others. The Broadcast Bridge has a full-range of tutorials on many of these new technologies. Below are two that may be key to broadcasting’s future.
