PCCW Media’s NowTV relied On Viaccess-Orca’s Secure Player to support Watch Party during EURO 2020 football matches.
Part 1 of this series described how network-side QoE (Quality of Experience) measurement is fundamental to proactively assuring the quality of OTT services. At its core, the network-side can be an early warning system for QoS, which in turn correlates to actual QoE performance. This article considers the two types of network monitoring available to us, relative priorities for the points of measurement, and how the video platforms contributing to OTT services are evolving to support OTT quality at scale.
Zixi recently announced the global availability of Zixi as a Service (ZaaS), broadcast infrastructure as a service that enables media companies and service providers to quickly ingest and distribute live video over any IP with ultra-low latency.
Hiltron Communications, a globally active satellite system integrator, manufacturer and distributor, announces the completion of a satellite uplink and downlink system for one of Germany’s largest television news broadcasters.
The features we love about OTT services – such as combined linear and on-demand content, multi-device viewing mobility, tailored viewing experiences, and in some cases better resolutions – are driving the general rapid uptake of OTT services.
A core promise of OTT is greater customer satisfaction through a more personalised viewing experience. Instead of linear channels with scheduled content that we may or may not be interested in, OTT enables us to combine tailored VOD and Live content into a single viewing window. This specific personalised viewing dynamic tunes the experience more precisely for a consumer which in turn increases commercial value for advertisers and OTT operators. We should expect a win-win-win for consumer, advertiser and content provider.