According to the most recent Ericsson Mobile Report, UK viewers now watch over a billion minutes of TV content online per week. With the likes of Netflix and Amazon Prime investing enormous amounts of budget in original and exclusive content – not to mention the online content licensing that’s needed alongside it – the streaming services industry has quickly become a content arms race, with those with the biggest budgets often coming out on top. For smaller content producers, this means having to invest in the speed and efficiency of their content supply chains sooner rather than later. The key to Netflix’s success – perhaps surprisingly, above even its famed user experience - has been its own unique supply chain. This supply chain ensures that every piece of content published on the site, including those targeted at regional and niche demographics, is more likely to be a hit than a miss. By effectively utilising the data in the supply chain, content producers will have a better understanding of both the cost of production and of which audiences are engaging with what content so that they can react accordingly. Visibility into these data sets means that businesses can effectively calculate their return on investment in content production without taking as many risks – provided the right technology is in place to do so.
The Walt Disney Company has opened a new creative space on its studio lot where filmmakers and creative teams can engage in hands-on experimentation and exploration of next-generation technologies. The new “StudioLAB” initiative is focused on using cutting-edge technologies to reimagine, design, and prototype the entertainment and production capabilities of the future.
Britain’s ITV network has opened a new UTV (formerly Ulster Television) regional news facility in Belfast, which marks the successful completion of a two-year project to rollout HD production and streamline news production workflow across six regional centers. The infrastructure, designed and built by Systems Integrator IPE, relies extensively on Axon Digital’s Cerebrum as the control and management hub at the heart of all news operations.
SeaChange International has unveiled a new cloud-based video management and delivery platform called PanoramiC that helps video providers optimize and personalize their subscribers’ video experience. It’s a part of a new companywide initiative called cFlow that leverages the company’s existing software products into a tightly integrated platform that provides video providers with a comprehensive set of tools for video management and personalization.
Coach Capture is ChyronHego’s latest addition to its Coaching Product suite, providing an easy way to log and organize video clips for teaching or play-by-play analysis.
NAB 2018 was an important show for Adobe Systems as they brought the power of Artificial Intelligence to their rapidly expanding post production systems.