Acquisition Global Viewpoint – January 2017

Did DJI Quietly Buy Hasselblad?

DJI has reportedly bought a majority stake in classic Swedish photography brand Hasselblad. While details are scarce, neither party officially acknowledging the deal, it would seem that the Chinese drone maker is intent on more tightly integrating Hasselblad technology into its UAVs following a minority purchase in the firm in 2015.

Since DJI acquired a minority stake in Hasselblad, the two companies have collaborated on a specialist photography package for drones: bundling together DJI’s M600 hexacopter with Hasselblad’s A5D aerial camera.

Although it’s already the market leader in the drone industry, DJI would benefit from Hasselblad’s technology and its classic brand to further increase its appeal to professional filmmakers.

Hasselblad was first founded in 1941 becoming a household name from 1969 when its cameras were used to record the historic Apollo moon landing. Despite this the firm struggled to make the move to digital and changed hands twice since 2000.

Recently it launched the H5D-50C, a medium format CMOS camera system and the $8k X1D, the world’s first medium-format mirrorless imager and the $27k H6D for studio shoots.

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