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Consolidation is a sure sign of a maturing market and this was in evidence for OTT delivery at IBC 2016. Many of the companies that first emerged as OTT specialists have been acquired, as well as those associated with cloud based delivery, software encoding and virtualization. Envivio is now part of Ericsson for example while Elemental has been acquired by Amazon Web Services, both primarily involved in software transcoding.
This year’s IBC in Amsterdam witnessed a spate of discussions and partnership announcements between providers of various components across the OTT ecosystem in a bid to assemble complete end-to-end packages. While a few players can offer all components, most of the rest cover just part of the spectrum, splitting loosely between the front end and back end. The front end embraces the UI (User Interface), playout, content curation and navigation, while the back end covers billing, subscriber management, monetization, content management, aggregation, encoding and encryption. Analytics spans both since it requires data from, and generates actions across, both domains, which is one reason why there is so much activity joining the two together.
LeaseWeb has launched a cloud-based video transcoding service for customers of its CDN.
At IBC 2wcom will be focusing their attention on new technology that takes transport one step further by letting broadcasters easily integrate AoIP and satellite technologies and switch from one stream to another, depending on their immediate needs.