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Historically, broadcast-related activities had to located near the actual broadcast production chain. But with the advent of cloud services, many auxiliary broadcast services can be located anywhere.
The phrase “Lights, camera, action!” reminds most people of show business and the glamor in front of the cameras. In fact, the real action doesn’t occur on sets. Everyone who touches TV content or delivery wants a piece of the “action.” That action is royalties, and its the best action in show business.
Consumers in the digital age are quick to adapt new media consumption habits as new media and methods of accessing it and interacting with it evolve. Every media technology must innovate and compete or become obsolete. For broadcast television, this challenge is practically existential. The broadcast model of one-to-many for television (and radio) dominated the second half of the 20th century. But the introduction of cable and satellite TV and the Internet enabled not only a direct one-on-one relationship between a media source and consumers but tailored personalized services and offerings that bolster “stickiness” or loyalty.