Navigating the Many Layers of the ATSC 3.0 Ecosystem: Part 1 June 28^th 2018 - 09:00 AM

ATSC 3.0 is slowly rolling out in the form of actual on-air tests at multiple sites. This type of launch provides engineers the perfect opportunity to use the time to better understand this complex technology before equipment purchase decisions must be made. This primer peels back the multiple layers of ATSC 3.0…

Broadcast For IT - Part 9 - Color Space June 4^th 2018 - 12:05 PM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s, and in this article, we look at color space and its relevance to bro…

Unpacking The Repack: New Technology Can Speed The Process And Introduce Additional Benefits May 21^st 2018 - 09:00 AM

The FCC has set out a tight timeline for broadcasters to vacate the 600MHz UHF band, and now the goalposts are moving. With mobile carriers itching to start using the spectrum freed up by the repack, some players like T-Mobile have already sought to expedite the process by incentivizing broadcasters…

The ATSC3 and HEVC Patent Pools Solution May 4^th 2018 - 08:00 AM

The phrase “Lights, camera, action!” reminds most people of show business and the glamor in front of the cameras. In fact, the real action doesn’t occur on sets. Everyone who touches TV content or delivery wants a piece of the “action.” That action is royalties, and its the best act…

Broadcast For IT - Part 8 - Color Representation April 9^th 2018 - 03:00 PM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s, and in this article, we look at how color is represented.

Broadcast TV’s future revealed: ATSC 3.0 enables new business models April 4^th 2018 - 01:50 PM

Consumers in the digital age are quick to adapt new media consumption habits as new media and methods of accessing it and interacting with it evolve. Every media technology must innovate and compete or become obsolete. For broadcast television, this challenge is practically existential. The broadcast model of one-to-many for…

A Step-by-Step Plan for Ensuring EAS Compliance April 2^nd 2018 - 01:00 PM

U.S. broadcasters are required to keep logs and, in some special cases, self-report to the Federal Communications Commission (FCC) to prove compliance with FCC rules related to, among many other things, emergency alerting. Organizations failing to do so face increasingly significant fines. That’s why it’s so important for…

Broadcast For IT - Part 7 - Color and Temperature March 27^th 2018 - 08:00 AM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s. In this article we start to look at the human visual system and col…

ATSC 3.0 Offers New and Flexible OTA Delivery Options for Broadcasters March 15^th 2018 - 11:00 AM

The broadcast industry is on the cusp of a new era with the launch of ATSC 3.0 This flexible platform supports multiple types of encoding, which can result in viewers always getting the best available signal over a variety of reception conditions.

Broadcast For IT - Part 6 - Counting Time in 59.94 March 14^th 2018 - 04:00 PM

In this series of articles, we will explain broadcasting for IT engineers. Television is an illusion, there are no moving pictures and todays broadcast formats are heavily dependent on decisions engineers made in the 1930’s and 1940’s. In this article we look at how to represent time in 59.94i frame sys…