FAST can deliver the promise of true personalization intertwined with mass market reach. This heady mix can maximize advertising revenues from the large audiences currently turning away from traditional Pay-TV services towards free streaming services.
As we approach the 2023 NAB Show in the NAB centenary year, we celebrate the unique insight and influence of the Broadcast Engineering & IT Conference that happens alongside the show each year.
Refraction is a topic that is at the heart of waves of all kinds. It affects the broadcaster in many ways, in lenses, optical fibers and in the way transmissions propagate.
We talk to Systems Integrator Erik Utter to get his insight into the challenges of production facility and system design, and the right time to go SDI, IP, Cloud or hybrid.
What is real time? While that question doesn’t normally come up at the dinner table, asking it of a group of broadcast engineers can draw out all kinds of responses, from philosophical debates around global atomic clocks to technical dissertations on lines, frames, and permissible nanoseconds of processing delay.
FAST feels like a new name for Linear TV, just delivered over the internet, rather than involving DTT, cable, and IPTV networks. Perhaps this is why service providers and technology vendors are grappling with marketplace confusion about what FAST channels are and what they can be.