As competition for viewers’ attention increases, MPVs and networks must compete against new digital offerings. This means that marketing and promotion is more essential than ever to a show’s success. Fortunately, new tools make planning easier.
By leveraging the well-established Broadcast Exchange Format (BXF) for integrating traffic and billing systems with related parts of a broadcast infrastructure, vendors of such administrative systems for TV and radio stations can improve the handling of commercial content by reducing human error as well as ensuring that the spots air…
Content Monetization is at the heart of the broadcast business. We all know and understand this – but what are the real-life success factors especially in the non-linear environment?
Charlie Vogt, CEO of Imagine Communications, has a road map for how to sensibly migrate his traditionally minded broadcast customers to a file-based world that supports the automated processing, administration and distribution of hundreds or even thousands of files simultaneously by leveraging a remotely located “cloud-based” platform. It’s a plan …
The Richards Group may not be a household name, but its clients are. They include The Home Depot, TGI Fridays, Chick-fil-A, Fiat, MetroPCS, Pier 1 Imports, Motel 6 and Orkin. The total billings for the nation’s largest branding agency last year alone was a whopping $1.35 billion.
Equal access legislation in the UK, US and other countries has led to widespread captions and subtitles for broadcast services. However, despite the efforts of a number of lobbying groups, availability of captions on video-on-demand services, including those streamed via the internet, have been slow to take off. This article…
Broadcasters and content owners tend to look at the world of television and advertising as divided into linear and non-linear. The two models do have much in common; content, monetization, tracking, and invoicing, for example. However, there are clear differences between broadcast and targeted-delivery models; the use of indirect versus…
On October 27, 2020 The Federal Communications Commission issued an order to expand its captioning mandate for broadcasters to include audio description requirements for 40 designated market areas (DMAs) over the next four years. The move came after the Twenty-First Century Communications and Video Accessibility Act of 2010 (CVAA) directed stations in the top 60…
IP networks are delivering outstanding success for broadcasters, both in terms of scalable functionality and flexibility. And the recent NMOS suite of specifications is improving integration and control, with IS-06 and IS-07 accelerating the process.
By now it’s become clear that IP networks bring new types of useful capabilities and flexibility that can’t be ignored. However, if you want to ensure Quality of Service (QoS) by minimizing packet loss, latency and adverse network reliability issues, a comprehensive software management layer is critical to opt…
SDI and IP differ fundamentally in their approach to data transport as SDI is circuit switched and IP is packet switched. This provides interesting challenges for us as we start to consider what it means to route IP signals.
There are many different requirements and expectations in the field of computer security and it may be as well to set out what some of them are. Computation is everywhere, from the ubiquitous iPhone to the military computer in an underground installation, and it is unrealistic to think that one…
