The Sponsors Perspective: The Paths To Streaming Distribution - A Tale Of Two OTT Use Cases October 6^th 2020 - 09:00 AM

The consumer video market is growing fiercely competitive between content creators and content aggregators and OTT live and OTT VOD formats are growing increasingly fragmented. Consumers are benefiting from the tremendous choice of content and sources for that content while their tolerance for a negative Quality of Experience (QoE) continues…

Differentiating Between Cloud And Virtualization March 13^th 2020 - 09:00 AM

There’s usually a bit of confusion when people talk about going to the cloud vs. virtualizing. While most cloud providers use virtual machine configurations to optimize their offerings, that’s not the same thing.

Blockchain Is Not A Cloud Service March 10^th 2020 - 09:00 AM

As cloud and cloud words become common in the media lexicon so has the term blockchain. Let’s take a closer look at blockchain. Not all technologies work everywhere or should they! Each time one industry sector introduces a new concept or technology, all the other market sectors latch on a…

Unified Cloud-Based Platforms: Bringing Increased Cost Savings, Efficiency and Agility to Live Sport June 11^th 2019 - 01:00 PM

In the media industry, speed has become a critical workflow requirement even more than ever, especially for delivering live sports. Today, consumers have a large number of avenues for watching live sports, including traditional broadcast TV channels, OTT services and a growing assortment of apps and video services. Facing a…

Nine Entertainment Company Looks To Change The Ad Buying Game May 20^th 2019 - 12:05 PM

With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.

ATSC 3.0 Field Tests Report, Part 2 May 20^th 2019 - 09:00 AM

Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.

Don’t Let Your OTT Success Turn You Into A Data Exfiltration Victim March 6^th 2019 - 10:00 AM

Imagine you are a creative person with technical skills and limited moral constraints. Now imagine you get the opportunity to steal the series finale for Game of Thrones weeks before the episode is broadcast or streamed. That would be worth a lot, wouldn’t it?

The Broadcast Bridge Published Over 200 Articles Last Month January 9^th 2019 - 08:00 AM

Need to move video over IP? Learn from the experts so you don’t make a beginner’s mistake.

Qvest Media Expands Service Scope of QM Security with Cloud Solution November 9^th 2018 - 09:00 AM

Qvest Media has been working with SecurView to expand its cybersecurity portfolio for media companies to protect applications, data and media assets in the cloud.

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25^th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i…

Production In The Age Of Media Choice January 19^th 2021 - 09:00 AM

The way consumers engage with content is constantly shifting and at a faster pace than ever before, leaving the television industry playing catch up. Broadcasters, production companies and content producers around the globe are seeing the complexities in production and distribution soaring, increasing costs with lower revenue per asset. At…

2020 - The Year Of The Engineer January 8^th 2021 - 09:00 AM

If we could have a “Year of the Engineer”, then I am firmly of the opinion that 2020 would be it. Lockdown has demonstrated unprecedented imagination, ingenuity and tenacity, especially for our engineering community.

Tech + Media Predictions 2021 - Part 1 January 4^th 2021 - 09:00 AM

The industry experienced futureshock head-on in 2020. The impact will take a long time to unwind but it’s already clear that some changes will be profound and not all of them bad. These changes include remote workflow permanency, virtual production shifts from exotic to routine and genuine efforts to save t…

No More Flying Blind In The Cloud December 22^nd 2020 - 09:00 AM

Migrating live and file-based video services to the cloud holds the promise of huge flexibility in deployment architectures, geographical backhaul possibilities, virtually limitless peak provisioning, pay per use pricing, access to machine learning and other advanced intellectual property on-demand, and much more. This migration is still in its infancy and…

Computer Security: Part 2 - Understanding Why Computers Work The Way They Do December 16^th 2020 - 09:00 AM

To see how to make computers secure, we have to go way back to see how they work.

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