The Sponsors Perspective: The Paths To Streaming Distribution - A Tale Of Two OTT Use Cases October 6^th 2020 - 09:00 AM

The consumer video market is growing fiercely competitive between content creators and content aggregators and OTT live and OTT VOD formats are growing increasingly fragmented. Consumers are benefiting from the tremendous choice of content and sources for that content while their tolerance for a negative Quality of Experience (QoE) continues…

Differentiating Between Cloud And Virtualization March 13^th 2020 - 09:00 AM

There’s usually a bit of confusion when people talk about going to the cloud vs. virtualizing. While most cloud providers use virtual machine configurations to optimize their offerings, that’s not the same thing.

Blockchain Is Not A Cloud Service March 10^th 2020 - 09:00 AM

As cloud and cloud words become common in the media lexicon so has the term blockchain. Let’s take a closer look at blockchain. Not all technologies work everywhere or should they! Each time one industry sector introduces a new concept or technology, all the other market sectors latch on a…

Unified Cloud-Based Platforms: Bringing Increased Cost Savings, Efficiency and Agility to Live Sport June 11^th 2019 - 01:00 PM

In the media industry, speed has become a critical workflow requirement even more than ever, especially for delivering live sports. Today, consumers have a large number of avenues for watching live sports, including traditional broadcast TV channels, OTT services and a growing assortment of apps and video services. Facing a…

Nine Entertainment Company Looks To Change The Ad Buying Game May 20^th 2019 - 12:05 PM

With the shift in consumer viewing habits, advertisers are becoming increasingly reluctant to buy commercial spots based on large potential views and instead are moving towards an audience-based buying model and targeted demographics.

ATSC 3.0 Field Tests Report, Part 2 May 20^th 2019 - 09:00 AM

Once tweaked to perfection and final format specs locked in, production models of Next Gen TV sets will flood stores, confuse viewers and provide broadcasters and sponsors new opportunities to expand their reach and brands.

Don’t Let Your OTT Success Turn You Into A Data Exfiltration Victim March 6^th 2019 - 10:00 AM

Imagine you are a creative person with technical skills and limited moral constraints. Now imagine you get the opportunity to steal the series finale for Game of Thrones weeks before the episode is broadcast or streamed. That would be worth a lot, wouldn’t it?

The Broadcast Bridge Published Over 200 Articles Last Month January 9^th 2019 - 08:00 AM

Need to move video over IP? Learn from the experts so you don’t make a beginner’s mistake.

Qvest Media Expands Service Scope of QM Security with Cloud Solution November 9^th 2018 - 09:00 AM

Qvest Media has been working with SecurView to expand its cybersecurity portfolio for media companies to protect applications, data and media assets in the cloud.

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25^th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i…

Timing: Part 1 - Sidereal Or Solar? March 31^st 2021 - 09:00 AM

The subjects of timing, synchronizing and broadcasting are inseparable and in this new series John Watkinson will look at the fundamentals of timing, areas in which fundamental progress was made, how we got where we are and where we might be going.

Mediapro’s MAM Strategy Is Spanning The Globe March 29^th 2021 - 09:00 AM

As company mergers, acquisitions and extensive rights management agreements have become part of the new media landscape, it has created large multi-national conglomerates that span the globe. This in turn has revealed the need for IT networking technology and complex software orchestration that tie all of the disparate locations together…

The Sponsors Perspective: PTP In LANs & WANs - An Essential Component In IP Broadcast Infrastructure March 24^th 2021 - 09:00 AM

PTP - as a precise network timing technology has been available for nearly two decades. It is already widely used in Telecommunication networks, Finance and Trading platforms, substation automation networks and many more industries. Every industry has its own demands such as target accuracy on the end nodes, or whether…

Computer Security: Part 4 - Making Hardware Secure March 19^th 2021 - 09:00 AM

The history of computing has been dominated by the von Neumann computer architecture, also known as the Princeton architecture, after the university of that name, in which one common memory stores the operating system, user programs and variables the programs operate on.

Latency Remains Thorn In Side Of Live Sports Remote Production March 11^th 2021 - 09:00 AM

After years of trial and error designed to reduce operating cost and (more recently) keep crews safely distanced, remote production has found its niche in live production and will remain the de facto method for producing events over a distributed network infrastructure. However, a big hurdle left to overcome for…

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