Untapping The Potential Of Sports DTC November 5th 2021 - 09:00 AM
The media industry is in the midst of a wholesale move toward streaming, first in the entertainment sector and now in sports. Over the next 10 years, more than 50% of audiovisual revenue will come from over-the-top (OTT) services. According to Strategy Analytics, OTT revenues will surpass pay TV for the first…