After two years of virtual gathering, broadcasters convening in person for this year’s NAB Show in Las Vegas will see a lot of new faces due to management and staff changes at the various vendors. One notable “new” figure will be Dr. Andrew Cross, formerly with NewTek, Vizrt and now t…
In the previous article in this series, we looked at the challenges of streaming media for broadcasters, and in this article, we look at how specialized CDNs designed specifically for broadcast television delivers a greatly improved streaming experience for viewers.
The first part of this article explained the set of requirements that appear in the most modern OTT Services from broadcasters launching their own App-based services in the 2020s. Here we inspect those requirements in the two broad areas of Content Monetization and Content Delivery.
Most national broadcasters in developed countries have app-based OTT services, many of which have been in place for over a decade. Less-developed national broadcasters still rely on YouTube, Social Media platforms, or their own websites to deliver OTT content to their audience.