European Broadcasters Slow to Exploit Data Analytics in Post OTT Age October 26^th 2018 - 10:00 AM

Broadcasters, pay TV operators and Telcos are failing to harness subscriber data and analytics to engage consumers and customers. Yet they rank customer experience as top priority and believe they must improve it to be competitive so there is a disconnect between their aspirations and current application of data analytics.

Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25^th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible. The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

Innovation At Sky News Pays Off Big October 16^th 2018 - 12:05 PM

The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.

The DNA Of Demand September 27^th 2018 - 05:00 PM

Audiences are moving away from the traditional method of watching TV - the Saturday morning cartoon ritual is no longer a reality for most young people. Instead they’re consuming content anywhere, anytime and on any screen. This sea change in the way audiences consume video means the industry must a

IP - A Golden Opportunity ? September 25^th 2018 - 10:00 AM

Broadcast television has witnessed many advances in technology since the first electronic images were transmitted in the 1930’s, and none have been as influential or disruptive as IP. But are we now at the dawn of the perfect win-win outcome? Can manufacturers, entrepreneurs, and broadcasters all equally gain from IP m

The Proven Essentials to Ensure an Effective UI August 14^th 2018 - 01:00 PM

Innovation in the media and entertainment industry is at an all-time high with devices, backend technologies, operating systems and consumer behaviors constantly evolving. A key element of this evolution is how viewers see, experience, navigate and consume the content they want. Which is why delivering an effective user interface (UI)

European Operators Predict End Of The Traditional Bundle May 16^th 2018 - 09:00 AM

The traditional bundle that has been the common currency of pay TV almost since its inception will change beyond recognition over the next five years. That is one conclusion of a panel of European pay TV executives polled by Kudelski Group’s revenue security and multiscreen software subsidiary Nagra, as p

Articles You May Have Missed – January 31, 2018 January 31^st 2018 - 08:00 AM

With new challenges around every corner, broadcasters need all the help from technology they can get. In these two articles, tips to using viewer and audience data more effectively and ways to better measure a viewer’s quality of experience are suggested. Both articles provide guidelines for better business and s

Imagine and Sinclair Sharpening New ATSC 3.0 Sales Tools January 19^th 2018 - 12:05 PM

At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.

Broadcasters Need Advanced Advertising Technology to Combat Internet Challengers December 28^th 2017 - 12:05 PM

International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies

Bannister Lake Drives Graphics at the Gran Turismo European Finals in Madrid November 16^th 2018 - 10:00 AM

Bannister Lake data and graphics solutions played an integral role at the Gran Turismo European Regional Finals for the FIA GT Sport Championship that were held on October 19-20 at the Feria de Madrid convention center as part of Madrid Games Week. The event is a crucial part of three

TNDV Delivers Harley-Davidson’s 115th Anniversary Celebration On-site And Online November 13^th 2018 - 10:00 AM

Nashville-based mobile production company TNDV recently helped Harley-Davidson celebrate its 115th anniversary over the 2018 Labor Day Weekend. The production crews provided live HD coverage of three motorcycle races around Milwaukee within an 18-hour window.

Proficiency In Both SDI And IP Technologies Is Critical To Today’s Media Business Success November 8^th 2018 - 11:00 AM

Since the company’s founding in 1993, Media Links, based in Kanagawa, Japan, has delivered carrier-class contribution media transport solutions that adhere to recognized broadcast television standards and expectations. These solutions utilize Ethernet/IP packet transport and switching and have been deployed in many of the world’s most high profile spo

The Broadcast Bridge Published Over 200 Articles Last Month November 7^th 2018 - 08:00 AM

It was a busy October for the editors at The Broadcast Bridge. During that month, we published more than 200 feature articles, tutorials, essential guides and new products information. A reader could be excused for missing some of that content, especially in light of the multiple exhibitions and conferences that took

Newtec Modems Successfully Tested On Telsat’s First LEO Satellite November 1^st 2018 - 10:00 AM

Now that Telesat’s Low Earth Orbit (LEO) satellite is successfully in orbit, it has begun testing third-party vendor products that could benefit form the satellite technology. The initiative is part of Canada-based Telesat’s plans to deploy a global LEO constellation of 117 satellites for broadband connectivity that it said wou

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