Adobe Ad Cloud Advances The Personalisation Of TV Advertising October 25th 2018 - 08:00 AM

Adobe Ad Cloud has announced a new partnership with Flashtalking. The collaboration will make identity-based ad management and insights for advertisers possible.​ The partnership was created in response to the ever-growing issue of large media owners and technology platforms limiting data access for companies, while reducing the scope of their i

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Innovation At Sky News Pays Off Big October 16th 2018 - 12:05 PM

The technical advantages of software-centric video processing/production architectures have been touted for some time now, but for the risk-takers, it turns out the biggest benefit for content distributors could be financial in nature.

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Imagine and Sinclair Sharpening New ATSC 3.0 Sales Tools January 19th 2018 - 12:05 PM

At last week’s Las Vegas CES, Sinclair Broadcast Group and Imagine Communications announced plans to work together to accelerate the development of a new, next-generation advertising management software platform to exploit the potential of the new monetization opportunities of ATSC 3.0 digital television technology.

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Broadcasters Need Advanced Advertising Technology to Combat Internet Challengers December 28th 2017 - 12:05 PM

​International research and strategy consultancy, MTM, just released a report exploring challenges faced by the US broadcast industry in an increasingly OTT world. The study concludes that unless broadcasters move quickly to change how advertising is managed and sold, they risk being outmaneuvered by the major internet companies

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Bannister Lake Drives Graphics at the Gran Turismo European Finals in Madrid November 16th 2018 - 10:00 AM

Bannister Lake data and graphics solutions played an integral role at the Gran Turismo European Regional Finals for the FIA GT Sport Championship that were held on October 19-20 at the Feria de Madrid convention center as part of Madrid Games Week. The event is a crucial part of three

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TNDV Delivers Harley-Davidson’s 115th Anniversary Celebration On-site And Online November 13th 2018 - 10:00 AM

Nashville-based mobile production company TNDV recently helped Harley-Davidson celebrate its 115th anniversary over the 2018 Labor Day Weekend. The production crews provided live HD coverage of three motorcycle races around Milwaukee within an 18-hour window.

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Proficiency In Both SDI And IP Technologies Is Critical To Today’s Media Business Success November 8th 2018 - 11:00 AM

Since the company’s founding in 1993, Media Links, based in Kanagawa, Japan, has delivered carrier-class contribution media transport solutions that adhere to recognized broadcast television standards and expectations. These solutions utilize Ethernet/IP packet transport and switching and have been deployed in many of the world’s most high profile spo

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The Broadcast Bridge Published Over 200 Articles Last Month November 7th 2018 - 08:00 AM

It was a busy October for the editors at The Broadcast Bridge. During that month, we published more than 200 feature articles, tutorials, essential guides and new products information. A reader could be excused for missing some of that content, especially in light of the multiple exhibitions and conferences that took

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Newtec Modems Successfully Tested On Telsat’s First LEO Satellite November 1st 2018 - 10:00 AM

Now that Telesat’s Low Earth Orbit (LEO) satellite is successfully in orbit, it has begun testing third-party vendor products that could benefit form the satellite technology. The initiative is part of Canada-based Telesat’s plans to deploy a global LEO constellation of 117 satellites for broadband connectivity that it said wou

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